3D / Visual product configurators

3D product configurators that turn browsers into buyers

We design and build custom product configurators with a real-time visual preview and live pricing — so your customers can design exactly what they want and buy with confidence. Try a live demo below, then explore configurators for 103 industries.

Live demo · Furniture

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Live demo

Build your modular sofa

UpholsteryLinen Sand
Accent cushionsMatched
LegsSolid Oak
Configuration2-seater

starting build

$1,290

Get this built

Indicative pricing for demonstration. A production configurator uses your real catalogue, rules, and pricing.

Your specUpholstery: Linen SandAccent cushions: MatchedLegs: Solid OakConfiguration: 2-seater
For your business

Configurators built for your industry

We build the configurator, CPQ and quote tooling for the businesses that sell configurable products — from sign shops to RV brands.

Sign & Wrap Shops

Turn every "can you send me a price?" into a finished, priced design. We build online sign, wrap, and print configurators so customers spec material, size, finish and artwork themselves — and you get a production-ready order instead of an email thread.

Cabinet & Closet

Let homeowners design their kitchen, closet, or cabinetry — door fronts, finishes, hardware, and layout — with a live price, then hand your studio a survey-ready lead. We build cabinet and closet configurators for makers, studios, and dealers.

Pergola, Shed & Patio

Let homeowners size, style, and price their pergola, shed, carport, or patio cover online — then hand you a buildable, qualified lead with the full spec. We build outdoor-structure configurators for builders and manufacturers.

Tiny Home & ADU

Let prospects design their tiny home or ADU — model, layout, finishes, and add-ons — with a live price and financing-ready numbers, then hand you a qualified, high-intent lead. We build configurators for tiny home and ADU builders.

Industrial Equipment (CPQ)

For complex, made-to-order equipment, we build rules-driven CPQ and product configurators: your reps and customers configure a valid machine, get an instant accurate quote, and the system generates the BOM, CAD, and quote documents.

Modular & Prefab Homes

Let buyers design their modular or prefab home — model, floor plan, elevations, finishes, and packages — with live, all-in pricing, then hand your sales team a qualified, financing-ready lead. We build home-builder configurators.

Boats & Yachts

Let buyers design their boat or yacht — hull colour, hardtop, layout, engines, and finish packages — in real time with live pricing, then capture a high-value qualified lead or a reservation. We build configurators for boat and yacht builders and dealers.

Furniture Brands

Let shoppers design their sofa, bed, table, or storage — upholstery, wood, finish, size, and layout — with live pricing, then drop the exact spec into your cart or order. We build furniture configurators for brands, makers, and DTC retailers.

Automotive & RV

Let buyers build their vehicle — paint, trim, wheels, interior, and packages — in real time with live pricing, then capture a qualified lead, a reservation, or a deposit into your DMS/CRM. We build configurators for dealers, OEMs, RV and powersports brands.

The basics

What is a 3D product configurator?

A 3D product configurator is an interactive tool that lets your customers personalise a product — colours, materials, sizes, components — and see the result update in real time, with the price recalculating as they go. It replaces a static gallery and a back-and-forth email thread with a hands-on "design it yourself" experience.

For made-to-order and configurable products, that changes the economics. Shoppers explore more options, build more confidence, and arrive at checkout — or at your sales team — already knowing exactly what they want and what it costs. Lumien builds these as fast, on-brand, fully integrated tools, from a lightweight online product configurator to a photoreal real-time 3D configurator.

By industry

Configurator demos for every product

Each is a working demo — pick a niche, drag to rotate, change the options, and watch the price move.

Furniture & Interiors

Home & Decor

Outdoor & Structures

Windows & Doors

Vehicles & Mobility

Apparel & Accessories

Print & Promo

Sports & Recreation

Luxury & Lifestyle

Industrial & Custom

Capabilities

What every Lumien configurator includes

Real-time visual preview

Every choice updates the product instantly — the moment that turns browsers into buyers. Drag to rotate, swap materials, change size, all without a reload.

Live, rule-based pricing

Transparent pricing that recalculates as the configuration changes, using your real cost rules — no PDF price lists, no surprises at checkout.

Valid builds only

We encode compatibility and availability rules so customers can only configure products you can actually make and ship.

Store, CRM & ERP integration

The chosen spec and price flow straight into orders, quotes, or leads in your existing systems — Shopify, WooCommerce, Magento, custom backends.

On-brand & embeddable

It wears your brand, not a third-party badge, and drops onto your site, a landing page, or a showroom screen.

Fast & SEO-friendly

Built with performance discipline so the configurator helps your rankings and conversions instead of dragging down Core Web Vitals.

Why it works

The numbers behind configured commerce

+40%

typical lift in engagement vs. a static product page

+30%

higher average order value on configured items

−35%

less back-and-forth before a customer commits

Representative ranges from product-configurator implementations, not figures measured on this demo. Actual results depend on your catalogue, traffic, and industry.

How we build it

From catalogue to conversion

01

Scope & catalogue

We map your products, options, materials, and pricing rules into a clean configuration model — the foundation everything else is built on.

02

Design the experience

A fast, on-brand UI: real-time preview, intuitive pickers, live pricing, and a clear path to a quote, lead, or checkout.

03

Build & integrate

We connect the configurator to your store, CRM, or ERP so the chosen spec and price flow straight into orders and fulfilment.

04

Launch & optimise

We ship it, measure engagement and conversion, and tune the options, rules, and funnel against real data.

FAQ

Building a product configurator

What is a 3D product configurator?

A 3D product configurator is an interactive tool that lets customers personalise a product — colours, materials, sizes, features — and see the result update in real time, usually with live pricing. It turns a static product page into a hands-on "design it yourself" experience that increases engagement, average order value, and confidence to buy.

How much does it cost to build a custom product configurator?

It depends on catalogue size, the number of options and rules, the level of visual fidelity, and the integrations. A focused single-product configurator is a small, fixed-scope project; a full multi-product system with ERP/CRM integration is larger. We scope precisely and quote a fixed price before we start — request a quote and we’ll give you a real number.

How long does it take to build a 3D configurator?

A single-product configurator typically ships in 3–5 weeks. A multi-product catalogue with shared materials, pricing rules, and store/CRM integration is usually 8–12 weeks. We define milestones up front so you always know what’s shipping when.

Can you integrate it with Shopify, WooCommerce, Magento, or our ERP?

Yes. We write the chosen configuration and its price straight onto the cart, order, or lead, so your existing checkout, inventory, pricing, and fulfilment keep working. We integrate with Shopify, WooCommerce, BigCommerce, Magento, and custom ERP/CRM backends.

Do I need 3D models, or can you start from images?

Both work. We can build a fast, lightweight visual configurator from vector/SVG art or layered photography (like the demos on this site), or drive a photoreal experience from real 3D/CAD models and 360° imagery. We pick the approach that matches your budget, performance targets, and product complexity.

Will a configurator slow down my website or hurt SEO?

Not the way we build them. The demos here are deliberately dependency-free and render instantly, so they don’t harm Core Web Vitals. Even photoreal 3D versions are engineered to lazy-load and protect page speed, so the page can both rank and convert.

Let’s build your product configurator

Tell us about your products and goals. We’ll scope a 3D configurator that fits your catalogue, your stack, and your numbers — and quote a fixed price.

Just need to check a 3D file first? Try our free online GLB viewer: dimensions, materials and scene tree, right in the browser.