Apparel & Accessories

Custom T-Shirt Configurator

Let shoppers build their own tee in real time — pick the shirt color, trim, print, and quantity and watch the per-shirt price update instantly. A live demo of the t-shirt configurator Lumien builds for print shops and merch brands.

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Live demo

Build your custom t-shirt

Shirt colorBlack

Pick the base garment color.

Sleeve & collar trimMatched

Add contrast on the cuffs and collar.

Print colorWhite Ink

Front print color shown on the model.

Size & quantitySingle (S–XL)

Bulk tiers drop the per-shirt price.

per shirt

$22

Get this built

Indicative pricing for demonstration. A production configurator uses your real catalogue, rules, and pricing.

Your specShirt color: BlackSleeve & collar trim: MatchedPrint color: White InkSize & quantity: Single (S–XL)
Why it matters

What a t-shirt configurator fixes

  • Flat mockups can't show every color-and-print combination, so buyers second-guess the order.
  • Bulk and per-shirt pricing gets quoted by email, slowing every team and event order.
  • Wrong color or size surprises turn into returns and reprints that eat margin.
Capabilities

What we build in

Live garment preview

Shirt color, sleeve trim, and print color update on the model instantly — no page reloads.

Per-shirt + bulk pricing

Each option carries a price delta and quantity tiers drop the per-shirt rate as the order grows.

Real print methods

Map options to your actual DTG, screen, or embroidery pricing and ink limits per garment.

Clean path to cart

The exact spec and quantity flow straight to the cart line, ready for checkout and production.

Shareable designs

Customers save a build and send it for team approval, then return to order the same spec.

Plugs into your store

Outputs to Shopify, WooCommerce, or a custom backend with every option on the order.

Impact

What it does for the business

+28%

conversion vs. a static product page

−45%

quote emails on bulk orders

1.9×

time on page vs. a static page

Representative ranges from product-configurator implementations, not figures measured on this demo. Actual results depend on your catalogue, traffic, and industry.

Built for

Who uses it

Custom t-shirt print shopsMerch and apparel brandsPromo-product companiesTeam and event organizersPrint-on-demand storesScreen printers and embroiderersDTC clothing labels
How we build it

From catalogue to conversion

01

Scope & catalogue

We map your products, options, materials, and pricing rules into a clean configuration model — the foundation everything else is built on.

02

Design the experience

A fast, on-brand UI: real-time preview, intuitive pickers, live pricing, and a clear path to a quote, lead, or checkout.

03

Build & integrate

We connect the configurator to your store, CRM, or ERP so the chosen spec and price flow straight into orders and fulfilment.

04

Launch & optimise

We ship it, measure engagement and conversion, and tune the options, rules, and funnel against real data.

See how we build software
FAQ

Questions, answered

Is this a real configurator?

Yes — a live, interactive demo. Change any option to see the shirt and per-shirt price update. Production connects these controls to your real garments, print methods, and orders.

Can you match our blanks and print methods?

Yes — we load your real garment colors, sizes, and ink options, with per-method pricing and rules for valid combinations like ink count and placement.

Will it work with Shopify or WooCommerce?

Yes — it writes the configuration, quantity, and price onto the cart line, so checkout and fulfillment stay exactly as they are.

Can it handle bulk orders and minimums?

Yes — quantity tiers adjust the per-shirt price and we enforce any minimums or step pricing you set for screen-printed and team orders.

Is it fast for SEO and mobile?

This demo is dependency-free and renders instantly, so it doesn't hurt Core Web Vitals or mobile load times.
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Socks Configurator

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Build a t-shirt configurator your customers love

Tell us about your products and goals. We’ll scope a configurator that fits your catalogue, your stack, and your numbers.

Request a quoteBook a call