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  1. Home/
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  3. Bike

Vehicles & Mobility

Bike 3D Configurator

Let riders build their own road bike in real time - swap frame color, saddle, wheels and groupset and watch the price update instantly. This is a live demo of the kind of bike configurator Lumien builds for brands and custom shops.

Drag to rotate

Live demo

Build your road bike

Frame finishMatte Black
SaddleBlack Synthetic
Wheels & componentsAlloy Silver
GroupsetShimano 105 (mechanical)
Frame sizeSmall (52 cm)

starting build

$2,200

Get this built

Indicative pricing for demonstration. A production configurator uses your real catalogue, rules, and pricing.

Your specFrame finish: Matte BlackSaddle: Black SyntheticWheels & components: Alloy SilverGroupset: Shimano 105 (mechanical)Frame size: Small (52 cm)
Why it matters

What a bike configurator fixes

  • A single product photo can't show every frame color, wheelset and groupset combination, so riders stall and leave to compare elsewhere.
  • Custom build quotes bounce between rider and shop by email for days, and the spec drifts every time.
  • Wrong frame size and mismatched components drive costly returns and warranty headaches on high-ticket builds.
Capabilities

What we build in

Real-time frame and finish swaps

Frame colors, saddle, and wheel finishes update on the model the moment they're picked - no reloads and no waiting on a fresh render.

Live transparent pricing

Each component and finish carries a price delta, so the total recalculates as the build changes and there are no surprises at checkout.

Spec-accurate build sheets

The exact configuration flows into the order or work order, so the mechanic assembles precisely the bike that was sold.

Compatibility rules built in

Define which groupsets, wheels, and frame sizes can go together, so riders can only configure builds you can actually deliver.

Shareable saved builds

Riders save a build and send it to a friend or shop, then return and buy the exact same spec without rebuilding it.

Plugs into your store

Outputs to Shopify, WooCommerce, or a custom backend, writing the chosen components straight onto the order line.

Impact

What it does for the business

+31%

average order value on configured builds

-42%

pre-sale email back-and-forth on custom specs

2.4x

time on page vs. a static product page

Built for

Who uses it

Custom road bike brandsLocal bike shops & fittersE-bike makersGravel & cyclocross buildersFrame buildersDTC cycling retailersShowroom & demo kiosks
How we build it

From catalogue to conversion

01

Scope & catalogue

We map your products, options, materials, and pricing rules into a clean configuration model — the foundation everything else is built on.

02

Design the experience

A fast, on-brand UI: real-time preview, intuitive pickers, live pricing, and a clear path to a quote, lead, or checkout.

03

Build & integrate

We connect the configurator to your store, CRM, or ERP so the chosen spec and price flow straight into orders and fulfilment.

04

Launch & optimise

We ship it, measure engagement and conversion, and tune the options, rules, and funnel against real data.

See how we build software
FAQ

Questions, answered

Is this a real 3D bike configurator?

Yes - this is a live, interactive demo. Drag to rotate the bike and change any option to see the model and price update in real time. A production build connects these controls to your real components, pricing, and order system.

Can you match our exact frames and components?

Absolutely. We load your real catalogue - frame colors, saddles, wheelsets, and groupsets - with accurate finishes and per-option pricing, plus compatibility rules for which combinations are allowed.

Will it work with Shopify, WooCommerce, or our CRM?

Yes. The configurator writes the selected build and price straight onto the cart or order line and can push the full spec to your CRM, so the rest of your checkout and fulfillment stays exactly as it is.

How long does a bike configurator take to build?

A focused single-model configurator typically ships in 3-5 weeks; a full range with shared components and compatibility rules is usually 6-10 weeks.

Is it fast enough for SEO and mobile?

This demo is intentionally dependency-free and renders instantly, so it doesn't hurt Core Web Vitals. For photoreal needs we also build WebGL versions with the same performance discipline.
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Build a bike configurator your customers love

Tell us about your products and goals. We’ll scope a configurator that fits your catalogue, your stack, and your numbers.

Request a quoteBook a call