Apparel & Accessories
Let players spec their own electric guitar in real time — swap the body finish, pickguard, hardware, and pickups and watch the price update as they go. This is a live demo of the kind of guitar configurator Lumien builds for luthiers and brands.
Live demo
Build your electric guitar
starting build
$1,200
Indicative pricing for demonstration. A production configurator uses your real catalogue, rules, and pricing.
Body finishes, pickguards, hardware, and necks update on the model the moment they're selected — no reloads, no waiting on a rendered mockup.
Each option carries a price delta, so the running total recalculates with every choice and there's no surprise when the order is placed.
The exact configuration flows onto the build sheet, so the bench builds precisely the guitar that was sold — finish, pickups, and all.
We encode which finishes, pickguards, and hardware actually go together, so players can only spec a guitar you can really build.
Players save a spec and send it to a bandmate or come back later and order the exact same guitar, link intact.
Outputs to Shopify, WooCommerce, or a custom backend, writing the chosen options and price straight onto the order line.
+31%
average order value on configured guitars
−45%
pre-sale spec emails per order
2.4×
time on page vs. a static product page
We map your products, options, materials, and pricing rules into a clean configuration model — the foundation everything else is built on.
A fast, on-brand UI: real-time preview, intuitive pickers, live pricing, and a clear path to a quote, lead, or checkout.
We connect the configurator to your store, CRM, or ERP so the chosen spec and price flow straight into orders and fulfilment.
We ship it, measure engagement and conversion, and tune the options, rules, and funnel against real data.
Tell us about your products and goals. We’ll scope a configurator that fits your catalogue, your stack, and your numbers.