Industrial & Custom · Real-time WebGL
3D Visual CPQ Configurator
Drag to rotate a live, configurable industrial machine and change its colour, feed system, guarding, controls and capacity — every choice rebuilds the 3D model and moves the quote price in real time. This is the visual configure-price-quote experience in its purest form: one screen where the buyer sees exactly what they are specifying and what it costs. It is a working WebGL demo of the visual CPQ configurators Lumien builds for equipment manufacturers, OEMs, and their dealer networks.
Live WebGL demo
Configure your visual cpq
configured price
$42,000
Indicative pricing for demonstration. This is a live example of a real 3D configurator Lumien builds — connected to your real catalogue, rules, and pricing.
What a visual cpq configurator fixes
- Traditional CPQ shows buyers a grid of dropdowns and part numbers — they can't picture the product they're pricing, so they hesitate or get it wrong.
- Configurable equipment has thousands of valid combinations that quote tools and spreadsheets can't visualize or price on the spot.
- Sales engineers burn hours translating a customer's intent into a buildable spec, and the deal stalls while everyone waits for a number.
What we build in
Real WebGL, not a picture
A genuine real-time 3D machine the buyer drives — colour, feed, guarding, controls and capacity re-render instantly in the browser, with the configured price moving in lockstep.
Your full option library
We load your real catalogue — finishes, feed systems, guarding packages, control panels and capacity tiers — each with accurate geometry so the model always matches the spec.
Rule-based live pricing
CPQ rules encode compatibility and dependencies so only valid, buildable combinations exist, and each module carries its cost for a configured price that reflects the real build.
Quote, order, or lead output
A finished configuration becomes a quote, bill of materials, order line, or qualified lead delivered into your ERP, CRM, or CPQ stack — already specced and priced.
Fast and code-split
The 3D engine is lazy-loaded and code-split so it loads only on the configurator and never drags down the Core Web Vitals of the rest of your site.
On-brand and embeddable
Your machines, your rules, your prices, your brand — drop the visual CPQ into a product page, a dealer or distributor portal, or a sales rep's tablet.
What it does for the business
−48%
faster quote turnaround
+34%
more configured RFQs submitted
−31%
fewer spec and order errors
Representative ranges from product-configurator implementations, not figures measured on this demo. Actual results depend on your catalogue, traffic, and industry.
Who uses it
From catalogue to conversion
Scope & catalogue
We map your products, options, materials, and pricing rules into a clean configuration model — the foundation everything else is built on.
Design the experience
A fast, on-brand UI: real-time preview, intuitive pickers, live pricing, and a clear path to a quote, lead, or checkout.
Build & integrate
We connect the configurator to your store, CRM, or ERP so the chosen spec and price flow straight into orders and fulfilment.
Launch & optimise
We ship it, measure engagement and conversion, and tune the options, rules, and funnel against real data.
Questions, answered
Is this a real 3D visual cpq configurator?
Can you load our catalogue and options?
How does pricing and rules work?
What does the buyer's configuration produce?
Will the 3D hurt my site performance?
Build a visual cpq configurator your customers love
Tell us about your products and goals. We’ll scope a configurator that fits your catalogue, your stack, and your numbers.