Apparel & Accessories
Let shoppers design their own watch in real time — switch the strap, dial, case finish, and size and watch the price update instantly. This is a live demo of the kind of watch configurator Lumien builds for microbrands and retailers.
Live demo
Build your automatic watch
starting build
$480
Indicative pricing for demonstration. A production configurator uses your real catalogue, rules, and pricing.
Straps, dials, and case treatments update on the model the moment they're selected, with no page reloads or render waits.
Each option carries a price delta so the total recalculates as the watch is built, with no surprises at checkout.
The exact combination flows into the order or assembly sheet, so the bench builds precisely the watch that was sold.
Lock incompatible pairings — like a bracelet that won't fit a given lug width — so customers can only configure builds you can actually ship.
Buyers save a configuration and send it to a partner or come back later to purchase the exact same spec.
Outputs to Shopify, WooCommerce, or a custom backend, writing the chosen strap, dial, case, and size onto the order line.
+29%
average order value on configured watches
−45%
pre-sale customization emails
2.3×
time on page vs. a static product page
We map your products, options, materials, and pricing rules into a clean configuration model — the foundation everything else is built on.
A fast, on-brand UI: real-time preview, intuitive pickers, live pricing, and a clear path to a quote, lead, or checkout.
We connect the configurator to your store, CRM, or ERP so the chosen spec and price flow straight into orders and fulfilment.
We ship it, measure engagement and conversion, and tune the options, rules, and funnel against real data.
Tell us about your products and goals. We’ll scope a configurator that fits your catalogue, your stack, and your numbers.