Industrial & Custom · Real-time WebGL
3D Dealer Sales Configurator
A real-time 3D dealer sales configurator — drag to rotate the actual machine while you set colour, feed system, guarding, controls and capacity, and watch the feed, enclosure and HMI panel rebuild with the quoted price moving live. This is a working WebGL demo of the dealer sales configurators Lumien builds for manufacturers and their dealer and distributor networks, so reps can build and price a spec with the customer in the room.
Live WebGL demo
Configure your dealer sales configurator
configured price
$42,000
Indicative pricing for demonstration. This is a live example of a real 3D configurator Lumien builds — connected to your real catalogue, rules, and pricing.
What a dealer sales configurator configurator fixes
- Reps quote configurable machines from PDFs and price sheets, so every spec is slow to build and easy to get wrong.
- Customers can't picture the build, so deals stall while the dealer waits on the factory for a number and a drawing.
- Quotes that leave the showroom often list options that don't fit together, triggering rework once the order hits engineering.
What we build in
Real-time 3D, not a spec sheet
A true WebGL machine the rep and customer rotate together — feed, guarding, controls and capacity re-render instantly, with the quoted price moving in lockstep.
Your full option catalogue
Colour, feed system, safety guarding, control panel and capacity load from your catalogue, so dealers only sell builds you actually offer.
Rule-based live pricing
Each module carries its cost and dealer terms, so the quote reflects the real build and the right margin as options change — no manual price-sheet math.
Quote, order & lead output
A finished spec becomes a branded quote, an order, or a qualified lead delivered into your CRM, ERP or dealer portal, ready for the factory.
Fast & code-split
The 3D engine is lazy-loaded and isolated to this page, so the rest of your dealer site keeps its Core Web Vitals on phones and tablets.
On-brand & embeddable
Your machines, your rules, your dealer pricing, your brand — embedded on a product page, a distributor portal, or a sales rep's tablet.
What it does for the business
−45%
faster quote turnaround for reps
3.1×
more configured quotes per rep
−33%
fewer spec and order errors
Representative ranges from product-configurator implementations, not figures measured on this demo. Actual results depend on your catalogue, traffic, and industry.
Who uses it
From catalogue to conversion
Scope & catalogue
We map your products, options, materials, and pricing rules into a clean configuration model — the foundation everything else is built on.
Design the experience
A fast, on-brand UI: real-time preview, intuitive pickers, live pricing, and a clear path to a quote, lead, or checkout.
Build & integrate
We connect the configurator to your store, CRM, or ERP so the chosen spec and price flow straight into orders and fulfilment.
Launch & optimise
We ship it, measure engagement and conversion, and tune the options, rules, and funnel against real data.
Questions, answered
Is this a real 3D dealer sales configurator configurator?
Can it load our own catalogue and dealer options?
How does pricing and rule logic work?
What does a finished configuration produce?
Will the 3D slow down our dealer site?
Build a dealer sales configurator configurator your customers love
Tell us about your products and goals. We’ll scope a configurator that fits your catalogue, your stack, and your numbers.