For your industry

CPQ & Product Configurators for Industrial Equipment

For complex, made-to-order equipment, we build rules-driven CPQ and product configurators: your reps and customers configure a valid machine, get an instant accurate quote, and the system generates the BOM, CAD, and quote documents.

Full guided demo · Packaging

Walk through a complete, step-by-step configuration — the exact guided-selling flow we build for your products, from first option to a priced quote.

Drag to rotate

Step 1 of 5

Box board

per unit$2
Why it matters

What it fixes

  • Quoting complex equipment takes days of engineering review and still ships errors.
  • Reps configure invalid combinations that can’t actually be manufactured.
  • Specs, BOMs, and CAD are rebuilt by hand for every quote and order.
Capabilities

What we build for you

Rules & constraints engine

Encode compatibility, dependency, and engineering rules so only valid, manufacturable machines can be configured.

Instant accurate pricing

Configure-price-quote logic computes price from options, volumes, margins, and discount rules in real time.

BOM & CAD generation

A configured product outputs the bill of materials and parametric CAD/drawings automatically.

Quote-to-cash

Generate branded quotes and proposals and push them into your ERP/CRM (SAP, Salesforce, custom).

Guided selling

Step reps and customers through complex options with a guided, error-proof flow.

Self-serve or rep-assisted

A customer-facing configurator on your site, plus an internal CPQ for your sales engineers.

Impact

What it does for the business

−70%

quote turnaround time

~0

invalid / un-buildable configurations

+25%

rep capacity freed for selling

Representative ranges from product-configurator implementations, not figures measured on this demo. Actual results depend on your catalogue, traffic, and industry.

Live demos

Try a configurator for your products

Working demos — pick one, drag to rotate, change the options, and watch the price move.

How we build it

From catalogue to conversion

01

Scope & catalogue

We map your products, options, materials, and pricing rules into a clean configuration model — the foundation everything else is built on.

02

Design the experience

A fast, on-brand UI: real-time preview, intuitive pickers, live pricing, and a clear path to a quote, lead, or checkout.

03

Build & integrate

We connect the configurator to your store, CRM, or ERP so the chosen spec and price flow straight into orders and fulfilment.

04

Launch & optimise

We ship it, measure engagement and conversion, and tune the options, rules, and funnel against real data.

FAQ

Questions, answered

Is this CPQ or a 3D configurator?

Both, as needed. The core is a rules engine (configure-price-quote) that guarantees valid, priced configurations; we add real-time 2D/3D visualisation on top when the product benefits from it.

Can it generate BOMs and CAD?

Yes — a configured product can output the bill of materials and parametric CAD/drawings automatically, so engineering doesn’t rebuild them per quote.

Will it integrate with SAP / Salesforce / our ERP?

Yes — we push quotes, orders, and configured BOMs into your ERP/CRM, and can pull pricing/inventory back, with the integrations your stack needs.

Can it enforce complex engineering rules?

Yes — compatibility, dependency, capacity, and engineering constraints are encoded so reps and customers can only build manufacturable machines.

How long does a CPQ / configurator build take?

A focused product line is 8–12 weeks; a full multi-line CPQ with ERP integration and CAD/BOM automation is a larger, staged engagement we scope precisely.

Let’s build a configurator for your industrial equipment (cpq) business

Tell us about your products, rules, and stack. We’ll scope a configurator that fits your catalogue and your numbers — and quote a fixed price.