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  1. Home/
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  3. Truck

Vehicles & Mobility

Custom Truck Configurator

Let buyers build their own pickup in real time — change paint, canopy, wheels, and drivetrain and watch the price update instantly. A live demo of the custom truck configurator Lumien builds for dealers and upfitters.

Drag to rotate

Live demo

Build your pickup truck

PaintSummit White
Bed canopyOpen bed
Wheels18" Silver Alloy
Engine & drive3.5L V6 · RWD

starting MSRP

$48,000

Get this built

Indicative pricing for demonstration. A production configurator uses your real catalogue, rules, and pricing.

Your specPaint: Summit WhiteBed canopy: Open bedWheels: 18" Silver AlloyEngine & drive: 3.5L V6 · RWD
Why it matters

What a truck configurator fixes

  • Buyers can't picture a paint-and-wheel combo from a spec sheet, so they stall before a quote.
  • Build-and-price requests bounce between sales reps and the upfitter for days.
  • Mismatched expectations on options lead to canceled orders and reworked builds.
Capabilities

What we build in

Real-time paint and finish swaps

Paint, canopy, and wheel finishes update on the model instantly with no page reloads.

Live transparent pricing

Every option carries a price delta, so the out-the-door total recalculates as the build changes.

Accurate build-to-order specs

The exact configuration flows into your quote or order so the lot and upfitter build what was sold.

Shareable saved builds

Buyers save a configuration and send it to a partner or rep, then return to the exact spec to buy.

Valid-combination rules

Option logic blocks impossible pairings like a canopy on a trim that can't take one.

Plugs into your sales stack

Outputs to your DMS, CRM, or storefront with the full options list on the deal.

Impact

What it does for the business

+29%

accessory attach rate on configured deals

−45%

back-and-forth before a firm quote

2.3×

time on page vs. a static spec page

Built for

Who uses it

Truck dealersFleet and commercial salesUpfitters and bodybuildersCustom 4x4 shopsAftermarket accessory retailersShowroom kiosksOEM brand sites
How we build it

From catalogue to conversion

01

Scope & catalogue

We map your products, options, materials, and pricing rules into a clean configuration model — the foundation everything else is built on.

02

Design the experience

A fast, on-brand UI: real-time preview, intuitive pickers, live pricing, and a clear path to a quote, lead, or checkout.

03

Build & integrate

We connect the configurator to your store, CRM, or ERP so the chosen spec and price flow straight into orders and fulfilment.

04

Launch & optimise

We ship it, measure engagement and conversion, and tune the options, rules, and funnel against real data.

See how we build software
FAQ

Questions, answered

Is this a real configurator?

Yes — a live, interactive demo. Drag to rotate and change any option to see the model and price update. Production connects these controls to your real trims, pricing, and orders.

Can you match our exact trims and options?

Yes — we load your real lineup with accurate paint colors, packages, and per-option pricing, plus rules for valid combinations and incompatible options.

Will it work with our DMS, CRM, or storefront?

Yes — it writes the full configuration and price onto the lead, quote, or cart line, so your sales and fulfillment process stays the same.

How long does it take to build?

A single-model configurator typically ships in 3–5 weeks; a full lineup with trims and packages runs 6–10 weeks.

Is it fast for SEO and mobile?

This demo is dependency-free and renders instantly, so it loads fast on phones and doesn't hurt Core Web Vitals.
More configurators

Explore other industries

Van Configurator

van configurator

Car Configurator

3d car configurator

RV Configurator

rv configurator

Trailer Configurator

trailer configurator

Build a truck configurator your customers love

Tell us about your products and goals. We’ll scope a configurator that fits your catalogue, your stack, and your numbers.

Request a quoteBook a call