Vehicles & Mobility
Custom Truck Configurator
Let buyers build their own pickup in real time — change paint, canopy, wheels, and drivetrain and watch the price update instantly. A live demo of the custom truck configurator Lumien builds for dealers and upfitters.
Live demo
Build your pickup truck
starting MSRP
$48,000
Indicative pricing for demonstration. A production configurator uses your real catalogue, rules, and pricing.
What a truck configurator fixes
- Buyers can't picture a paint-and-wheel combo from a spec sheet, so they stall before a quote.
- Build-and-price requests bounce between sales reps and the upfitter for days.
- Mismatched expectations on options lead to canceled orders and reworked builds.
What we build in
Real-time paint and finish swaps
Paint, canopy, and wheel finishes update on the model instantly with no page reloads.
Live transparent pricing
Every option carries a price delta, so the out-the-door total recalculates as the build changes.
Accurate build-to-order specs
The exact configuration flows into your quote or order so the lot and upfitter build what was sold.
Shareable saved builds
Buyers save a configuration and send it to a partner or rep, then return to the exact spec to buy.
Valid-combination rules
Option logic blocks impossible pairings like a canopy on a trim that can't take one.
Plugs into your sales stack
Outputs to your DMS, CRM, or storefront with the full options list on the deal.
What it does for the business
+29%
accessory attach rate on configured deals
−45%
back-and-forth before a firm quote
2.3×
time on page vs. a static spec page
Representative ranges from product-configurator implementations, not figures measured on this demo. Actual results depend on your catalogue, traffic, and industry.
Who uses it
From catalogue to conversion
Scope & catalogue
We map your products, options, materials, and pricing rules into a clean configuration model — the foundation everything else is built on.
Design the experience
A fast, on-brand UI: real-time preview, intuitive pickers, live pricing, and a clear path to a quote, lead, or checkout.
Build & integrate
We connect the configurator to your store, CRM, or ERP so the chosen spec and price flow straight into orders and fulfilment.
Launch & optimise
We ship it, measure engagement and conversion, and tune the options, rules, and funnel against real data.
Questions, answered
Is this a real configurator?
Can you match our exact trims and options?
Will it work with our DMS, CRM, or storefront?
How long does it take to build?
Is it fast for SEO and mobile?
Explore other industries
Build a truck configurator your customers love
Tell us about your products and goals. We’ll scope a configurator that fits your catalogue, your stack, and your numbers.