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  1. Home/
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  3. Car

Vehicles & Mobility

3D Car Configurator

Let buyers build their car — paint, roof, wheels and interior — and watch the price move in real time. This is a live demo of the kind of 3D car configurator Lumien builds for dealers, OEMs, and tuning brands.

Drag to rotate

Live demo

Build your coupe

PaintPearl White
RoofBody colour
Wheels18" Alloy
InteriorSport Cloth

starting MSRP

$38,900

Get this built

Indicative pricing for demonstration. A production configurator uses your real catalogue, rules, and pricing.

Your specPaint: Pearl WhiteRoof: Body colourWheels: 18" AlloyInterior: Sport Cloth
Why it matters

What a car configurator fixes

  • Buyers want to "see it in their colour" before they’ll book a test drive — photos of a single trim don’t cut it.
  • Spec sheets and PDF price lists are confusing, so leads arrive unsure and unqualified.
  • Sales teams burn hours rebuilding the same configurations by hand.
Capabilities

What we build in

Live paint & trim

Paint, roof, wheels, and interior update on the model instantly — the emotional "that’s mine" moment that drives test-drive bookings.

Transparent build pricing

Each option carries its price so the total MSRP updates as the spec changes — no PDF price lists.

Lead & deposit ready

A finished build becomes a qualified lead — or a reservation with a deposit — passed straight to your DMS or CRM.

Trim & package rules

Enforce which options are available on which trims, so every configuration a customer builds is actually orderable.

Dealer & OEM modes

Run it nationally for an OEM or per-rooftop for a dealer group, with stock and pricing by location.

Fast, embeddable, on-brand

Loads quickly, embeds anywhere, and wears your brand — not a third-party badge.

Impact

What it does for the business

+47%

test-drive & reservation requests

3.6×

engagement vs. a static model page

−30%

time to a qualified lead

Built for

Who uses it

Car dealerships & dealer groupsOEM & EV brandsTuning & restomod shopsCommercial fleet salesClassic-car commissionersMotorsport / track builds
How we build it

From catalogue to conversion

01

Scope & catalogue

We map your products, options, materials, and pricing rules into a clean configuration model — the foundation everything else is built on.

02

Design the experience

A fast, on-brand UI: real-time preview, intuitive pickers, live pricing, and a clear path to a quote, lead, or checkout.

03

Build & integrate

We connect the configurator to your store, CRM, or ERP so the chosen spec and price flow straight into orders and fulfilment.

04

Launch & optimise

We ship it, measure engagement and conversion, and tune the options, rules, and funnel against real data.

See how we build software
FAQ

Questions, answered

Is this a real 3D car configurator?

Yes — it’s a live, interactive demo. Drag to rotate the car and change paint, roof, wheels, or interior to see the model and price update instantly. A production build uses your real models, options, and pricing.

Can you use our actual vehicle models?

Yes. We can drive the configurator from clean SVG/vector art like this demo, or from real CAD/3D models and 360° photography for a photoreal result — whichever fits your budget and performance targets.

Can it enforce trim and option rules?

Absolutely. We encode which options are available on which trims and packages, so customers can only build configurations you can actually deliver.

Does it capture leads or deposits?

Yes. A completed build can generate a qualified lead, a printable spec, or a reservation with an online deposit, delivered into your CRM or DMS.

Will it hurt page speed or SEO?

Not the way we build it. This demo is dependency-free and instant; even photoreal 3D versions are engineered to protect Core Web Vitals so the page ranks and converts.
More configurators

Explore other industries

Van Configurator

van configurator

RV Configurator

rv configurator

Motorcycle Configurator

motorcycle configurator

Boat Configurator

boat configurator

Build a car configurator your customers love

Tell us about your products and goals. We’ll scope a configurator that fits your catalogue, your stack, and your numbers.

Request a quoteBook a call