Vehicles & Mobility
3D Car Configurator
Let buyers build their car — paint, roof, wheels and interior — and watch the price move in real time. This is a live demo of the kind of 3D car configurator Lumien builds for dealers, OEMs, and tuning brands.
Live demo
Build your coupe
starting MSRP
$38,900
Indicative pricing for demonstration. A production configurator uses your real catalogue, rules, and pricing.
What a car configurator fixes
- Buyers want to "see it in their colour" before they’ll book a test drive — photos of a single trim don’t cut it.
- Spec sheets and PDF price lists are confusing, so leads arrive unsure and unqualified.
- Sales teams burn hours rebuilding the same configurations by hand.
What we build in
Live paint & trim
Paint, roof, wheels, and interior update on the model instantly — the emotional "that’s mine" moment that drives test-drive bookings.
Transparent build pricing
Each option carries its price so the total MSRP updates as the spec changes — no PDF price lists.
Lead & deposit ready
A finished build becomes a qualified lead — or a reservation with a deposit — passed straight to your DMS or CRM.
Trim & package rules
Enforce which options are available on which trims, so every configuration a customer builds is actually orderable.
Dealer & OEM modes
Run it nationally for an OEM or per-rooftop for a dealer group, with stock and pricing by location.
Fast, embeddable, on-brand
Loads quickly, embeds anywhere, and wears your brand — not a third-party badge.
What it does for the business
+47%
test-drive & reservation requests
3.6×
engagement vs. a static model page
−30%
time to a qualified lead
Representative ranges from product-configurator implementations, not figures measured on this demo. Actual results depend on your catalogue, traffic, and industry.
Who uses it
From catalogue to conversion
Scope & catalogue
We map your products, options, materials, and pricing rules into a clean configuration model — the foundation everything else is built on.
Design the experience
A fast, on-brand UI: real-time preview, intuitive pickers, live pricing, and a clear path to a quote, lead, or checkout.
Build & integrate
We connect the configurator to your store, CRM, or ERP so the chosen spec and price flow straight into orders and fulfilment.
Launch & optimise
We ship it, measure engagement and conversion, and tune the options, rules, and funnel against real data.
Questions, answered
Is this an interactive car configurator?
Can you use our actual vehicle models?
Can it enforce trim and option rules?
Does it capture leads or deposits?
Will it hurt page speed or SEO?
Explore other industries
Build a car configurator your customers love
Tell us about your products and goals. We’ll scope a configurator that fits your catalogue, your stack, and your numbers.