Ecommerce Website Development Services
Shopify and WooCommerce store builds, migrations and product configurators from a senior-only team. Public pricing, milestone billing, and documented case studies you can verify.
What ecommerce website development services actually cover
Ecommerce website development services cover everything a store needs to sell online: storefront design and build, product catalog structure, payments, shipping and tax setup, and the tracking that shows which products and channels make money. Done well, the result is a store your own team can run, not one that needs an agency on retainer for every price change.
Lumien builds stores on Shopify and WooCommerce. We are a senior-only team with no junior bench, 15+ years of combined experience and 60+ shipped projects, and we publish our pricing instead of hiding it behind a discovery call.
We are skeptical of ecommerce hype for a reason. Most stores do not fail for lack of features. They fail because checkout is slow on mobile, product data is a mess, and nobody wired up tracking well enough to see the problem. That is where we put the work.
You can check the claims. Our case studies name real businesses, including a food-trailer dealer whose store runs on a parametric 3D configurator we built, and every price on this page comes from our public rate card.
Every engagement ships with these as a baseline.
Shopify and WooCommerce builds
Payments, shipping and tax setup
Store migrations with SEO preserved
Product data and catalog structure
Analytics and conversion tracking
Parametric product configurators
A four-phase build, milestones not timesheets.
Senior operators, weekly demos, no junior bench, no surprise change orders.
Diagnose
A 5-day audit of your stack, funnel and goals. You leave with a one-page report ranking the three highest-ROI moves to ship next.
- Audit report
- Priority roadmap
- 30-min walkthrough
Design
We map the system end-to-end before writing a line of code, lead capture, qualification, hand-off, fulfilment, reporting.
- System architecture
- Integration plan
- KPI definition
Build
Senior operators ship against milestone-based pricing, weekly demos, no surprise change orders. The work goes live.
- Production launch
- Documentation
- Team handover
Scale
Monthly improvement sprint, conversion tests, automation tuning, reporting against KPIs that move the business.
- Optimisation cycles
- Monthly reporting
- Continuous improvement
What's included in an ecommerce build
Every store project covers the same core scope, written into a proposal you receive within 3 business days. No mystery line items.
Store architecture
Category tree, navigation, filtering and URL structure planned before design starts. Get this wrong and both shoppers and Google get lost in your catalog.
Design and build
A storefront designed around your products and margins, built for speed on mobile, which is where most of your buyers already are.
Payments, shipping and taxes
Payment providers, shipping rates and tax rules configured and tested with real checkout scenarios before launch, not after the first support ticket.
Product data
Variants, options, images, descriptions and SEO fields structured and imported. On larger catalogs this is often the single biggest chunk of work, so we scope it honestly up front instead of burying it in change orders.
Analytics and conversion tracking
Revenue and conversion tracking wired into your analytics and ad accounts, so every marketing dollar can be traced to orders rather than sessions.
Shopify or WooCommerce: which should you pick?
Honest answer: it depends on who runs the store after launch, and we will tell you which one we would pick for your case before you sign anything.
Shopify development services
Shopify is the faster path to a store that mostly runs itself. Hosting, security and PCI compliance are Shopify’s problem, not yours. We handle theme customization, app integrations and checkout configuration, and if you only need to hire a Shopify developer for a specific fix, we do that at our published $40-95/hr rates.
WooCommerce development services
WooCommerce makes sense when the store lives inside a content-heavy WordPress site, when you need custom checkout or B2B logic, or when you want full ownership of the stack. WordPress is our home platform: we build and run our own sites on it, so we know exactly where WooCommerce performs and where it needs discipline.
Neither platform is better in the abstract. Shopify trades flexibility for simplicity; WooCommerce trades simplicity for control. Pick based on your team and your catalog, not on a blog post written to earn affiliate commissions.
Can you migrate my existing store without losing sales?
Yes, and the migration plan matters more than the new design. Replatforming to Shopify or WooCommerce means moving products, customers, order history and URLs, and any one of those done sloppily costs you revenue or rankings.
Our migration scope always includes:
- A 1:1 URL redirect map, treated as a launch gate rather than an afterthought
- Product, customer and order data migrated and spot-checked against the source store
- Meta data and schema markup preserved so search engines re-index the new store cleanly
- A staging crawl before DNS flips, so broken links are found by us and not by your customers
Timelines depend on catalog size and how clean the source data is. Most migrations fit inside our normal 4-12 week engagement window: a small, tidy catalog moves in a few weeks, while a large catalog with messy variant data takes longer. We will say which one yours is in the proposal, not discover it mid-project.
How much does an ecommerce website cost?
Straight answer from our public rate card: marketing sites start at $4,500, full custom builds start at $20,000, and ecommerce website development typically scopes between those anchors. Hourly work runs $40-95, and every project is billed against milestones, so you pay for shipped work, not promises.
What moves the number: how many products and variants you have, whether we are migrating an existing platform, ERP or fulfillment integrations, custom checkout logic, and product configurators. A clean catalog on a customized theme sits near the low end. A replatform with custom B2B pricing rules sits near the high end.
Timeline follows the same logic. Engagements ship in 4-12 weeks depending on scope. We reply within 24 hours on business days and send a written proposal within 3 business days, so you know your number and your dates before committing to anything.
The full rate card, including what every tier covers, is on our pricing page.
Stores and configurators you can inspect
We would rather show shipped work than quote invented statistics, so here is what you can actually check.
Golden State Trailers is a food-trailer dealer whose site is built around a 3D trailer configurator: buyers spec their build in real time and each configured lead lands in the CRM with the full spec attached. Golden State Coffee Carts is a store selling turnkey coffee carts and espresso equipment, with pre-configured packages and an accessory catalog built for first-time operators.
The configurator work is not a mockup. Real parametric configurators are live at our 3D configurator hub, and you can spin the models yourself before deciding whether that capability fits your catalog.
One more honest note: a store without traffic is just rent. When the build is done, the same team can run ecommerce PPC management and ecommerce email marketing, so the people who built your tracking are the ones spending against it, and your developer, ads and email vendors stop pointing fingers at each other.
What the work returns.
Real systems we have shipped with this service.
What operators ask before kicking off.
For depth on any of these, book a 30-minute strategy call, no deck, no junior intake.
How much does an ecommerce website cost?
It depends on scope, but our pricing is public: marketing sites start at $4,500, full custom builds at $20,000, and most ecommerce projects scope between those anchors, with hourly work at $40-95. Catalog size, migrations, third-party integrations and custom checkout logic are what move the number. You get a written proposal with milestone-based pricing within 3 business days, so the cost is fixed before work starts.
Shopify or WooCommerce: which is better for a small business?
Neither wins universally; it depends on who runs the store after launch. Shopify is better when you want hosting, security and updates handled for you and the fastest path to launch. WooCommerce is better when the store lives inside a content-heavy WordPress site or needs custom checkout or B2B logic. We recommend one in writing before you commit, and we will say so if the honest answer is the cheaper option.
How long does it take to build an online store?
Our engagements ship in 4-12 weeks. A store on a customized theme with a small, clean catalog lands at the short end; a replatform with a large catalog, integrations or a product configurator takes the long end. The proposal states the timeline per milestone, so you always know where the project stands.
Can you migrate my existing store to Shopify or WooCommerce?
Yes. A migration moves products, customers, order history and URLs, and we treat the 1:1 redirect map and a staging crawl as launch gates so rankings and bookmarked links survive the switch. How long it takes depends mostly on catalog size and how clean your current data is, which we assess before quoting.
Do you set up payments, shipping and taxes?
Yes, that is part of every build, not an add-on. We configure your payment providers, shipping rates and tax rules, then test them with real checkout scenarios before launch. For taxes we set up the rules and rates and recommend your accountant signs off, because tax advice is their job, not ours.
Can you also run ads and email for the store?
Yes. The same team offers Google Ads management from $1,000/mo and ecommerce email marketing, so the people who built your conversion tracking are the ones spending against it. Bundling is optional: the store build stands on its own, and you own every account and platform login either way.
Plan a E-commerce Development build.
Tell us about your business and goals. We will scope a system and reply with a written proposal within 3 business days.
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