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  1. Home/
  2. 3D Configurators/
  3. Machinery CPQ

Industrial & Custom · Real-time WebGL

3D Machinery CPQ Configurator

A real-time 3D machinery CPQ configurator — configure the machine colour, feed system, guarding, controls and capacity, and rotate the actual machine as the hopper, conveyor, guarding and HMI panel rebuild with live pricing. This is the classic visual-CPQ demonstration: every option drives both the 3D model and the configured price, exactly as Lumien builds it for industrial equipment manufacturers.

Loading 3D…
Real-time 3D · drag to rotate · scroll to zoom

Live WebGL demo

Configure your machine

Machine colourMachine Grey
Feed system
Safety guarding
Controls
Capacity

configured price

$42,000

Build this for us

Indicative pricing for demonstration. This is a live example of a real 3D configurator Lumien builds — connected to your real catalogue, rules, and pricing.

Your specMachine colour: Machine GreyFeed system: Hopper feedSafety guarding: Full enclosureControls: HMI touchscreenCapacity: Compact
Why it matters

What a machinery cpq configurator fixes

  • Configurable machines have thousands of valid combinations — spreadsheets and PDFs can’t communicate or price them.
  • Every RFQ becomes a slow, manual back-and-forth between sales and engineering before a number exists.
  • Orders slip into engineering rework when the options on the PO don’t match what the customer actually meant.
Capabilities

What we build in

Visual CPQ

A true 3D machine the buyer configures — feed, guarding, controls and capacity re-render instantly, with the configured price moving in lockstep.

Valid builds only

CPQ rules encode option compatibility and dependencies so only machines you can actually build and ship can be configured.

Engineer-grade pricing

Each module carries its cost so the configured price reflects the real build — feed system, guarding package, controls, and capacity.

Quote & BOM output

A finished configuration becomes a quote, bill of materials, or order delivered into your ERP/CRM, ready for engineering.

Fast & lazy-loaded

The 3D engine is code-split and loads only here, so the rest of your site keeps its Core Web Vitals.

On-brand & embeddable

Your machines, your rules, your prices, your brand — on a product page, a dealer/distributor portal, or a sales tablet.

Impact

What it does for the business

−52%

faster RFQ-to-quote turnaround

−35%

fewer configuration & order errors

+28%

more qualified, configured RFQs

Built for

Who uses it

Industrial machinery manufacturersPackaging & processing equipmentMaterial-handling & conveyor OEMsCapital equipment & automationDistributor / dealer sales teamsMake-to-order / ETO manufacturers
How we build it

From catalogue to conversion

01

Scope & catalogue

We map your products, options, materials, and pricing rules into a clean configuration model — the foundation everything else is built on.

02

Design the experience

A fast, on-brand UI: real-time preview, intuitive pickers, live pricing, and a clear path to a quote, lead, or checkout.

03

Build & integrate

We connect the configurator to your store, CRM, or ERP so the chosen spec and price flow straight into orders and fulfilment.

04

Launch & optimise

We ship it, measure engagement and conversion, and tune the options, rules, and funnel against real data.

See how we build software
FAQ

Questions, answered

Is this a real 3D CPQ configurator?

Yes — it’s live, interactive WebGL. Drag to rotate the machine, scroll to zoom, and change the colour, feed, guarding, controls or capacity to see the model and configured price update in real time.

Can it enforce engineering rules?

Yes. We encode CPQ option compatibility and dependencies so only valid, buildable machines can be configured — the core of visual CPQ.

Does it produce a quote and BOM?

Yes — a completed configuration becomes a quote, bill of materials, or order delivered into your ERP/CRM, ready for engineering and production.

Can it integrate with our ERP or CPQ stack?

Yes. We connect to Salesforce CPQ, SAP, Epicor, or a custom backend so the configured spec and price flow straight into your existing process.

Will the 3D slow my site down?

No. The WebGL engine is code-split and loads only on the configurator page, with adaptive resolution for mobile.
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Build a machinery cpq configurator your customers love

Tell us about your products and goals. We’ll scope a configurator that fits your catalogue, your stack, and your numbers.

Request a quoteBook a call