Industrial & Custom · Real-time WebGL
3D Machinery CPQ Configurator
A real-time 3D machinery CPQ configurator — configure the machine colour, feed system, guarding, controls and capacity, and rotate the actual machine as the hopper, conveyor, guarding and HMI panel rebuild with live pricing. This is the classic visual-CPQ demonstration: every option drives both the 3D model and the configured price, exactly as Lumien builds it for industrial equipment manufacturers.
Live WebGL demo
Configure your machine
configured price
$42,000
Indicative pricing for demonstration. This is a live example of a real 3D configurator Lumien builds — connected to your real catalogue, rules, and pricing.
What a machinery cpq configurator fixes
- Configurable machines have thousands of valid combinations — spreadsheets and PDFs can’t communicate or price them.
- Every RFQ becomes a slow, manual back-and-forth between sales and engineering before a number exists.
- Orders slip into engineering rework when the options on the PO don’t match what the customer actually meant.
What we build in
Visual CPQ
A true 3D machine the buyer configures — feed, guarding, controls and capacity re-render instantly, with the configured price moving in lockstep.
Valid builds only
CPQ rules encode option compatibility and dependencies so only machines you can actually build and ship can be configured.
Engineer-grade pricing
Each module carries its cost so the configured price reflects the real build — feed system, guarding package, controls, and capacity.
Quote & BOM output
A finished configuration becomes a quote, bill of materials, or order delivered into your ERP/CRM, ready for engineering.
Fast & lazy-loaded
The 3D engine is code-split and loads only here, so the rest of your site keeps its Core Web Vitals.
On-brand & embeddable
Your machines, your rules, your prices, your brand — on a product page, a dealer/distributor portal, or a sales tablet.
What it does for the business
−52%
faster RFQ-to-quote turnaround
−35%
fewer configuration & order errors
+28%
more qualified, configured RFQs
Representative ranges from product-configurator implementations, not figures measured on this demo. Actual results depend on your catalogue, traffic, and industry.
Who uses it
From catalogue to conversion
Scope & catalogue
We map your products, options, materials, and pricing rules into a clean configuration model — the foundation everything else is built on.
Design the experience
A fast, on-brand UI: real-time preview, intuitive pickers, live pricing, and a clear path to a quote, lead, or checkout.
Build & integrate
We connect the configurator to your store, CRM, or ERP so the chosen spec and price flow straight into orders and fulfilment.
Launch & optimise
We ship it, measure engagement and conversion, and tune the options, rules, and funnel against real data.
Questions, answered
Is this a real 3D CPQ configurator?
Can it enforce engineering rules?
Does it produce a quote and BOM?
Can it integrate with our ERP or CPQ stack?
Will the 3D slow my site down?
Build a machinery cpq configurator your customers love
Tell us about your products and goals. We’ll scope a configurator that fits your catalogue, your stack, and your numbers.