Website Redesign Services

Website redesign services rebuild an existing site’s design, content, and code so it converts more visitors without losing the search rankings it already earned. A real redesign covers strategy, UX, copywriting, the rebuild itself, and an SEO migration plan, not just a fresh coat of paint.

That last part matters. Plenty of redesigns look better and perform worse, because the project was treated as visual work while the URLs, content, and tracking that made the old site function were ignored.

Here is what a complete redesign scope looks like:

• An audit of your current site: analytics, search data, content, and technical health
• A new sitemap and a page-by-page redirect map
• UI/UX design services: wireframes and visual design for every key template
• A rebuild on a stack your team can maintain after launch, usually WordPress or Next.js
• Copy revised for clarity and search intent, not just reflowed into new boxes
• A speed pass, verified tracking, and a documented handoff

We have shipped 60+ projects as a senior-only team with 15+ years of combined experience, and no junior bench learning on your budget. Redesigns are a large share of that work, because most small businesses are not starting from zero. They are starting from a site that half works.

Not every underperforming site needs a redesign, and we will tell you when yours does not. If traffic is stable and visitors convert, a refresh because the site feels dated to you is usually money spent on your own taste, not your customers’.

These signs, though, are worth acting on:

• Leads or sales from the site have declined while your business has not
• The site is slow or awkward on phones, where most of your visitors are
• You cannot edit your own content without paying a developer
• The design undercuts your prices: you sell premium work, the site says budget
• You have rebranded, repositioned, or changed services, and the site still tells the old story
• The platform underneath is abandoned, insecure, or impossible to extend

One honest caveat: sometimes the foundation is broken enough that a redesign becomes a rebuild. When our audit concludes that patching the old site costs more than replacing it, we say so and quote the project as small business web development instead. Same team, clearer scope, and you are not paying us to preserve things that are not worth preserving.

Our website redesign services start at $1,500 for a single landing page and from $4,500 for a full marketing site. Ground-up custom rebuilds with complex functionality start at $20,000. Hourly work bills at $40-95 per hour, depending on the seniority the task needs.

What moves the price:

• Page count and templates. Ten pages on three templates costs far less than sixty pages on twelve.
• Content work. Rewriting copy costs more than migrating it, and it is usually worth it.
• Functionality. Booking systems, configurators, member areas, and integrations add build time.
• SEO migration complexity. A site with rankings worth protecting needs a redirect map and a content preservation plan, not just a launch date.

Pricing is milestone-based: you pay as agreed stages ship, not everything up front. Full numbers are on our pricing page, and you get a written proposal within 3 business days of a scoping call.

Be skeptical of redesign quotes that arrive before anyone has audited your current site. If the number came before the questions, the number is a guess.

The most expensive redesign mistake is invisible on launch day: the new site goes live, the old URLs die, and rankings built over years erode over the following weeks. It is common, and it is preventable.

Our migration process:

1. Benchmark first. Before we touch anything, we record which pages earn traffic and which queries they rank for.
2. Map every URL. Each old URL gets an explicit destination: kept, redirected with a 301, or consciously retired.
3. Preserve what ranks. Pages that earn search traffic keep their headings, core copy, and internal links unless there is a measured reason to change them.
4. Verify after launch. We watch Search Console for crawl errors and ranking movement in the weeks after go-live, and fix drift while it is small.

Redesigns often surface deeper search problems along the way: thin pages, keyword cannibalization, missing local signals. When that happens we flag it, and we can fold in local SEO services for small business as follow-on work. The migration itself, though, is part of every redesign we ship. It is not an upsell.

Every agency claims results. We keep written case studies instead, with the before state, the decisions we made, and what shipped. Two are closest to the work our website redesign services typically involve:

The FixHomeService project, a home-services company in Czechia. A trades business whose site had one job: convince a local homeowner to request a visit. The case study walks through the audit findings, the restructure, and the rebuilt pages.

The Silver Dollar Saloon project. A local venue whose site needed to match the character of the business and answer the basics a customer checks before showing up. The write-up documents the design decisions and the build.

The rest of our documented write-ups follow the same format, and you can read all of them on our case studies page.

When you evaluate any agency for a redesign, ask for the before, not just the after. A polished screenshot proves someone can design. A documented case study proves they can diagnose, which is the harder half of redesign work.

Our engagements ship in 4 to 12 weeks. A single landing page redesign sits at the short end. A marketing site with rewritten copy usually lands in the middle. Projects with custom functionality, complex migrations, or heavy content volume use the full span.

Two things reliably stretch timelines: content approvals and scope added mid-project. We schedule copy reviews early and price changes as explicit milestones, so neither becomes a surprise.

Measuring whether the redesign paid off

Decide what worked means before the project starts, not after. The honest framework:

• Baseline first. Record monthly leads or sales from the site, conversion rate, and organic traffic before any work begins.
• Compare like for like. Check the same numbers 60 to 90 days after launch, once search engines have recrawled the site and rankings settle.
• Count what you kept. Rankings preserved through migration are a return too. Losing them is the hidden cost of a cheap redesign.

We will not promise a percentage lift, because nobody can do that honestly before seeing your data. What we do promise: a reply within 24 hours on business days, a written proposal within 3 business days, and milestone pricing so you can stop at any stage if the work is not earning its keep.