Service · Growth

Social Media Management Packages & Pricing

Content, scheduling, community management, and honest monthly reporting, scoped as a clear package from published $40-95/hr rates. No vanity metrics, no growth promises we can't back.

Published pricing

Packages with published pricing, not a quote behind a call

Social media management packages are fixed monthly scopes that bundle strategy, content creation, scheduling, community management, and reporting for one set price. A good package states exactly how many posts you get, on which platforms, who answers your comments, and what happens when you need more.

Most agencies hide that price behind a discovery call. We publish ours: packages are built from our public $40-95/hr rate, and if paid ads join the plan, ads management starts at $1,000/mo. You can check the math before you ever talk to us.

We will not pitch you viral growth or promise an algorithm hack. What we deliver is a calendar you approved, posts that look like your business, replies that do not leave customers hanging, and a monthly report in plain English. That is what social media management packages should buy: consistency and accountability.

We reply within 24 hours on business days, and you get a written proposal within 3 business days of scoping.

What's included

Every engagement ships with these as a baseline.

Content strategy and monthly calendar

Post design, copywriting, and short video edits

Scheduling and publishing, every week

Community management with agreed response windows

Plain-English monthly reporting

Paid social coordination from $1,000/mo

How we deliver

A four-phase build, milestones not timesheets.

Senior operators, weekly demos, no junior bench, no surprise change orders.

015 days

Diagnose

A 5-day audit of your stack, funnel and goals. You leave with a one-page report ranking the three highest-ROI moves to ship next.

Deliverables
  • Audit report
  • Priority roadmap
  • 30-min walkthrough
02Week 1

Design

We map the system end-to-end before writing a line of code, lead capture, qualification, hand-off, fulfilment, reporting.

Deliverables
  • System architecture
  • Integration plan
  • KPI definition
034-12 weeks

Build

Senior operators ship against milestone-based pricing, weekly demos, no surprise change orders. The work goes live.

Deliverables
  • Production launch
  • Documentation
  • Team handover
04Ongoing

Scale

Monthly improvement sprint, conversion tests, automation tuning, reporting against KPIs that move the business.

Deliverables
  • Optimisation cycles
  • Monthly reporting
  • Continuous improvement
Scope of work

What does social media management include?

Every package we scope covers five kinds of work. The mix shifts by business, but nothing on this list gets skipped.

Strategy and calendar

We start with who you sell to and what they actually stop scrolling for. That becomes a monthly content calendar you approve before anything publishes.

Content creation

Posts are designed and written for your business, in your voice, sized correctly for each platform. No recycled stock templates with your logo dropped in the corner.

Scheduling and publishing

Approved content is scheduled and published on time, every week. Consistency is most of the battle on social, and it is the first thing that dies when owners try to run this themselves.

Community management

Comments and direct messages get answered within a window we agree on up front. Unanswered DMs are lost customers, especially for restaurants, bars, and service businesses.

Monthly reporting

Once a month you get a report in plain English: what we published, what it reached, what people clicked, and what we are changing next month because of it.

Content creation

Social media content creation and design

Content creation is the piece most owners underestimate. Anyone can schedule a post; producing twelve to twenty of them a month that look like your business and give people a reason to follow is the actual job.

Our designers build post templates around your existing brand, then produce feed posts, stories, and short-form video edits inside that system. Copy is written by people who read your reviews and know what your customers ask, not generated in bulk and pasted in.

If you have photos, we will use them. Real photos of your food, your crew, or your storefront outperform polished stock in nearly every local niche we have worked in. If you do not have photos, we will say so and help you plan a simple shoot rather than faking it.

Good content also should not live and die in a feed. The same monthly production can feed your Google Business Profile, your website, and your email marketing flows and campaigns, which is where social attention usually turns into revenue.

Who it's for

Which businesses get the most from social media management?

Social media earns its fee fastest for businesses people choose with their eyes: restaurants, bars, coffee shops, venues, salons, and local retail. Our documented case studies include exactly these niches, from a saloon to coffee cart operators, so the content does not read like it was written by someone who has never worked a service counter.

Home services and B2B companies can benefit too, but differently. There the goal is proof and recall (finished jobs, reviews, the team behind the trucks) rather than daily engagement, and the right package is smaller and cheaper. We will scope it that way instead of selling you a posting volume you do not need.

And some businesses should not buy this at all. If your customers search for you in a moment of need (a plumber at midnight, a tow truck on the highway) instead of scrolling feeds, Google Ads management services will usually return more per dollar than any posting schedule. We will say so in the proposal if that is your situation, because a client on the wrong service churns in three months anyway.

What it costs

How much does social media management cost?

Social media management packages at Lumien are priced from our published hourly rate of $40-95, depending on who does the work. A light package (one platform, a modest posting schedule, basic community management) sits at the low end of the hours. A heavier one (multiple platforms, video editing, daily community management) uses more.

Three things move the price more than anything else: how many platforms you want covered, how much of the content is designed or filmed from scratch versus adapted, and whether we are also coordinating paid promotion. If ads are in scope, Meta and Facebook ads management starts at $1,000/mo, billed separately from the ad budget you pay the platforms.

All of our rates are public on the pricing page. Every engagement gets a written proposal within 3 business days that states the monthly number, the deliverables, and the term. Pricing is milestone-based, so you always know what a given invoice bought.

Honest reporting

How we report, and why we won't promise you numbers

Our monthly reports track what we can actually measure: reach, engagement, profile visits, link clicks to your site, and inquiries that arrive through comments or DMs. Follower count is in the report because you will ask, but we never present it as the goal. Followers do not pay invoices; customers do.

What we will not do is promise growth percentages before we have seen your account, your market, or your content history. Anyone who quotes you a guaranteed engagement lift on a sales call is guessing, and you are the one paying for the guess.

Here is what you can check instead: 60+ projects shipped, 15+ years of combined team experience, and a senior-only team with no junior bench learning on your account. Our documented work includes visual, local businesses where social presence carries real weight, like the Silver Dollar Saloon. If a package makes sense for your business, we will scope it honestly and put it in writing. If it does not, we will point you at the channel that will do more.

By the numbers

What the work returns.

12-20
Posts per month
Across IG, TikTok, LinkedIn
<6h
Reply SLA
During business hours
4-8
Pillar themes
Editorial framework
0
Vanity metrics
Reported on traffic, not follower counts
Common questions

What operators ask before kicking off.

For depth on any of these, book a 30-minute strategy call, no deck, no junior intake.

How much does social media management cost?

It depends on platform count, post volume, and whether paid ads are included. At Lumien, packages are scoped from a published $40-95/hr rate, and paid social ads management starts at $1,000/mo on top of the ad budget you pay the platforms. You get a written proposal with the exact monthly figure within 3 business days.

What does social media management include?

A full package covers five things: content strategy and a monthly calendar, post creation (design, copy, and short video edits), scheduling and publishing, community management for comments and DMs, and a monthly report. Paid ad campaigns are a separate, clearly priced line item. If a quote does not itemize these, ask what was left out.

What is social media management?

Social media management is the ongoing work of planning, creating, publishing, and monitoring a business’s social media content, plus responding to the people who engage with it. For a small business, it usually means hiring an outside team to run the calendar so posting actually happens every week instead of whenever someone finds time.

Which platforms should my business be on?

Wherever your customers already spend attention, and fewer places than you think. One or two platforms done consistently beat four done badly: restaurants, bars, and retail usually live on Instagram and Facebook, while B2B services get more from LinkedIn. We recommend a platform mix in the proposal after looking at your audience, not before.

Is there a minimum commitment?

Content packages are scoped monthly, but we are honest that social media takes time to judge: expect roughly a quarter of consistent posting before the reporting means anything. Any minimum term we ask for is stated in the written proposal with the reason behind it, never buried in fine print.

Do packages include paid social ads?

Not by default. Organic packages cover content, publishing, community management, and reporting. Paid campaign management is a separate service starting at $1,000/mo, plus the ad budget you pay the platforms directly. When you run both with us, we coordinate them so ads promote content that already proved itself organically.

Ready to start?

Plan a Social Media build.

Tell us about your business and goals. We will scope a system and reply with a written proposal within 3 business days.