Summit Coffee, Mobile Espresso Catering Site
A Portland-Vancouver mobile espresso catering service launched a quote-and-book site for weddings, corporate events and private gatherings with distance-based pricing.
- Industry
- Food & Beverage
- Country
- United States
- Delivered
- 2025
- Timeline
- 5 weeks
- Services
- 2 disciplines
- Our role
- Designed & built
The starting point.
A solo founder running a mobile espresso cart across the Portland-Vancouver metro, fully booked on weekends but losing weekday corporate gigs to faster-quoting competitors. Every quote was a 4-message email thread before a price was even discussed.
Bookings stuck behind email tag.
The founder spent four to six hours a week ping-ponging emails to nail down event date, guest count, location and timing before sending a quote. Two-thirds of enquiries dropped before the second reply, and there was no qualifier filter for the 25-guest minimum or the 50-mile travel radius.
- Average 4 emails before a price quote could be calculated.
- ~65% of enquiries abandoned during the back-and-forth.
- Distance pricing calculated by hand using Google Maps each time.
- No way to filter out events under the 25-guest minimum upfront.
Shipped during the engagement.
Quote-and-book single-page flow
Distance-based pricing rules built into the quote flow
Package selector (events, weddings, corporate, private)
25-guest minimum gating + transparent pricing card
Auto-confirmation + follow-up email sequence
Local SEO pages for Portland + Vancouver metros
One flow, one quote, no email tag.
Visitors enter event details once – date, guest count, location and package. The flow applies the 25-guest minimum and the travel-radius rules upfront, so the founder receives qualified enquiries that can be priced in a single reply; complex events route to a call. Under-minimum requests auto-respond with a “thanks, here is who can help at your scale” message.
How the 5 weeks broke down.
Discovery
Read every quote thread from the prior 60 days to extract the actual qualifying rules, edge cases and pricing patterns.
Flow design
Designed the single-page funnel + auto-response flow + email sequence with the founder over 3 working sessions.
Build
Quote-and-book flow + distance calculator + package selector. Test runs against the prior 60 days of enquiries to validate the pricing logic.
Launch + SEO
Soft launch with bot-driven test bookings for a week, then full cutover. Local pages for "espresso catering Portland" and adjacent.
Tools and platforms in this build.
- WordPress
- Next.js
- Quote form
- Schema.org LocalBusiness
What the work returned.
Measured at the 90-day post-launch mark and verified by the client team.
What we'd do differently next time.
We hid the 25-guest minimum a click too deep in the original design. First week of bookings included three sub-minimum requests that the founder had to politely decline. We moved the minimum into the package selector header in week two; that surfaced it before the visitor filled out any details.
Have a similar problem? Let us scope it.
Tell us about your business and goals. We will reply within 3 business days with a written proposal and a fixed-fee diagnostic option.