FixHomeService.cz, Appliance Repair Booking Platform
A Prague-based appliance repair service consolidated phone intake into an online booking flow with transparent fixed pricing, two-hour response routing and a single dispatcher view.
- Industry
- Home Services
- Country
- Czech Republic
- Delivered
- 2025
- Timeline
- 8 weeks
- Services
- 3 disciplines
- Our role
- Designed & built
The starting point.
A family-owned repair shop with 11 years of operating history in Prague. Everything ran on phone calls, a paper schedule and a single landline that rang straight to the dispatcher. The team knew the work; the funnel was the bottleneck.
A high-trust service stuck in a phone-only funnel.
Bookings only came in by phone, weekday office hours. Customers shopping online at 9pm saw a static brochure site, no pricing, no way to book – so they bounced to the next listing on the search results page. The dispatcher carried the entire schedule in her head.
- ~30% of out-of-hours leads abandoned before the next morning call-back.
- No upfront pricing, so every call started with a 5 – 7 minute negotiation.
- Dispatcher juggling three channels (phone, email, Facebook DMs) with no consolidated view.
- SEO surface limited to a single homepage – no brand- or category-specific landing pages.
Shipped during the engagement.
Online booking flow with calendar slots
Fixed-price tariff table per appliance category
Two-hour response SLA routing logic
Consolidated dispatcher dashboard
31 brand + category SEO landing pages
LocalBusiness schema with city-level coverage
A booking engine that closes the loop in one place.
We built the entire funnel around a single source of truth: a booking flow that captures appliance brand + model, category of fault, address, and preferred two-hour window. Pricing is shown upfront from a fixed tariff. Submitted bookings appear on the dispatcher dashboard in real time and auto-route to the nearest available technician.
How the 8 weeks broke down.
Discovery
Two weeks shadowing the dispatcher, mapping every common booking path and pricing edge case before writing a line of code.
Build
Booking flow, dispatcher dashboard, pricing engine and SMS notification layer shipped behind a feature flag for parallel testing with the legacy phone process.
SEO
Brand and category landing pages generated from a structured content model; LocalBusiness schema tuned per Prague district.
Launch
Phased rollout - phone retained for two weeks as fallback, then the booking flow took 100% of inbound. Training plus a printed cheat-sheet for the dispatcher.
Tools and platforms in this build.
- WordPress
- Next.js
- Booking flow
- Schema.org LocalBusiness
What the work returned.
Measured at the 90-day post-launch mark and verified by the client team.
What we'd do differently next time.
We underweighted the dispatcher onboarding. The interface was intuitive for a buyer; for someone used to a paper schedule, the dashboard needed three rounds of in-person walkthroughs before adoption stuck. Build the training programme in week one, not week eight.
Have a similar problem? Let us scope it.
Tell us about your business and goals. We will reply within 3 business days with a written proposal and a fixed-fee diagnostic option.