Vzaemodia, Google Ads Lead Generation for an Addiction Treatment Center

Vzaemodia is an addiction treatment center providing evidence-based support for people struggling with gambling addiction, alcohol dependency, nicotine addiction, eating disorders, emotional dependency, and other behavioural addictions. The organization partnered with our Google Ads agency to launch paid advertising from the ground up and create a reliable lead generation system capable of connecting people with professional support. Alongside Google Ads management, the project included Google Analytics 4, Google Tag Manager, Microsoft Clarity, and conversion tracking to ensure every enquiry could be measured accurately and every marketing decision could be supported by reliable data.

The client wanted to generate a consistent flow of qualified enquiries from people actively searching for professional addiction treatment while maintaining an efficient advertising budget. Launching Google Ads without reliable analytics would have limited future optimization. Before scaling paid advertising, it was essential to build a complete measurement framework capable of tracking website enquiries and phone calls while identifying which campaigns and keywords generated meaningful business outcomes. Because people often compare multiple providers before requesting help, the campaigns also needed to build trust, communicate the clinic’s evidence-based approach, and reach users with strong intent to begin treatment.

The project began with keyword research and competitor analysis to understand how people search for addiction treatment, gambling addiction therapy, alcohol rehabilitation, and psychological support across Ukraine and Europe. This research defined the structure of the Google Search campaigns and ensured each service was aligned with relevant search intent. Campaigns were organised around the clinic’s primary treatment areas, allowing keywords, advertisements, and landing pages to closely match what potential clients were looking for. Responsive Search Ads highlighted the clinic’s scientific approach, confidentiality, and experienced specialists while encouraging users to request a confidential consultation. To provide accurate reporting, we implemented Google Analytics 4, configured Google Tag Manager, installed Microsoft Clarity, and established conversion tracking for website forms and phone calls. This created a reliable analytics framework that allowed campaign performance to be evaluated using qualified enquiries rather than traffic alone. Following the launch, campaigns were continuously refined through search term analysis, keyword optimization, bid adjustments, negative keyword management, and ongoing Google Ads management to improve lead quality while maintaining an efficient cost per conversion.

• Google Ads
• Google Analytics 4
• Google Tag Manager
• Microsoft Clarity
• Conversion tracking

Over the course of the campaign, Google Ads generated 1,440 qualified conversions while maintaining an average cost per conversion of ₴240 from a total advertising spend of ₴346,000. More importantly, the clinic gained a predictable lead generation system supported by reliable analytics and conversion tracking. Every inquiry could be measured consistently, providing clear insight into campaign performance and allowing future investment decisions to be based on measurable business outcomes rather than assumptions.