Victoria Plastic, Google Ads Lead Generation for Agricultural Tank Repair

Victoria Plastic is a Ukrainian company specialising in the repair and reinforcement of plastic fuel tanks, sprayer tanks, combine harvester cones, and other plastic components used in agricultural machinery. The company provides on-site repair services throughout Ukraine using its own plastic welding technology backed by a 25-year warranty. The client partnered with our Google Ads agency to generate qualified enquiries from farmers, agricultural businesses, and machinery owners actively searching for repair services. The objective was to build a reliable lead generation system capable of delivering consistent enquiries for this highly specialised service.

Plastic tank repair for agricultural equipment is a highly specialised niche with relatively low search volume compared to most service industries. Customers usually search only when equipment fails, meaning every enquiry has significant commercial value.

Launching Google Ads without a clear strategy would have resulted in wasted budget and lower-quality traffic. The campaign needed to focus on high-intent searches, reach customers across Ukraine, and ensure advertising spend was directed toward users actively looking for immediate repair services.

The project began with detailed keyword research and competitor analysis to understand how customers search for services such as plastic fuel tank repair, sprayer tank repair, and agricultural equipment repair. Based on this research, we developed a structured Google Ads campaign targeting the company’s core services and highest-intent search queries. Responsive Search Ads were written using relevant commercial keywords, strong calls to action, and value propositions highlighting nationwide service, fast response times, and the company’s 25-year warranty. To measure business performance accurately, we implemented conversion tracking for website enquiry forms, allowing every qualified lead to be attributed to the correct campaign. This created reliable reporting and provided the data needed for ongoing Google Ads management and campaign optimisation. Following launch, the account was continuously improved through search term analysis, bid optimisation, negative keyword management, and regular performance reviews to maximise lead quality while maintaining an efficient cost per acquisition.

• Google Ads
• Conversion tracking

The campaign generated 350 qualified repair enquiries while maintaining an average cost per lead of UAH 732 from a total advertising investment of UAH 256,269. More importantly, the business established a predictable lead generation process for one of the most specialised sectors within the agricultural services market. By reaching customers actively searching for urgent repair solutions across Ukraine, the company strengthened its market visibility, improved marketing efficiency, and created a scalable system for acquiring new customers through Google Ads.