V-Home Interior, Google Ads Lead Generation for an Interior Design Studio

The client is a premium interior design studio specializing in residential interiors, architectural design, commercial spaces, hotels, and turnkey design projects. With more than seven years of experience and an extensive portfolio, the company wanted to generate a predictable flow of qualified enquiries from homeowners and businesses planning renovation or construction projects. The business partnered with our Google Ads agency to launch a lead generation campaign focused on attracting people actively searching for interior design services. Alongside Google Ads management, we implemented Google Analytics 4, Google Tag Manager, and conversion tracking to measure every enquiry and provide reliable performance data.

The client wanted to generate consistent, high-quality enquiries while maintaining an efficient advertising budget. Interior design is a competitive market where potential clients typically compare several studios before making a decision, making both visibility and trust essential throughout the buying journey. Simply launching Google Ads would not have been enough. Before investing in paid advertising, it was important to establish accurate conversion tracking and create a campaign structure capable of identifying which keywords, advertisements, and services generated qualified enquiries. This provided the foundation for long-term optimization and more informed marketing decisions.

The project began with keyword research and competitor analysis to understand how homeowners, property developers, and business owners search for interior design services. This research shaped the structure of the Google Search campaigns and helped identify high-intent commercial search queries. Campaigns were organised around the studio’s primary services, including interior design, architectural design, residential interiors, commercial interiors, office design, and turnkey projects. This structure ensured strong alignment between keywords, advertisements, and landing pages, improving both ad relevance and lead quality. Responsive Search Ads were written using commercially relevant keywords, clear value propositions, and compelling calls to action designed to encourage consultation requests from potential clients planning premium design projects. To support reliable reporting, we implemented Google Analytics 4, configured Google Tag Manager, and established conversion tracking for website enquiries and phone calls. This allowed every lead to be measured accurately and ensured that future optimization decisions were based on business outcomes rather than traffic alone. Following the launch, campaigns were continuously refined through search term analysis, keyword optimization, bid adjustments, negative keyword management, and ongoing Google Ads management to improve lead quality while maintaining an efficient cost per lead.

• Google Ads
• Google Analytics 4
• Google Tag Manager
• Conversion tracking

During the campaign period, Google Ads generated 72 qualified enquiries while maintaining an average cost per lead of ₴98 from a total advertising spend of ₴7,060. More importantly, the business established a reliable lead generation system supported by accurate analytics and conversion tracking. Every enquiry could now be measured consistently, giving the studio clear visibility into marketing performance and allowing future advertising investment to be scaled with confidence.