Solly Plus, Google Ads Lead Generation for an Official Renault Dealership

Solly Plus is an official Renault dealership serving customers across Poltava Oblast. The dealership offers new Renault passenger and commercial vehicles, servicing, genuine parts, financing, and test drives. The goal of the Google Ads campaign was to generate qualified enquiries from people actively searching for Renault vehicles and dealership services. Rather than measuring traffic alone, the campaign focused on valuable customer actions including brochure downloads, price list downloads, test drive requests, phone calls, and contact form submissions through accurate conversion tracking.

Buying a vehicle is a high-consideration decision, and most customers do not request a test drive during their first visit. They usually compare different Renault models, review pricing, download brochures, and contact the dealership before making a purchase. Simply launching Google Ads would not provide enough insight into the buying journey. The dealership needed a lead generation strategy supported by reliable conversion tracking to understand which campaigns generated genuine sales opportunities and how marketing budgets should be allocated.

We started with market research, keyword research, and competitor analysis to understand how potential buyers searched for Renault vehicles, financing options, dealership services, and test drives across Poltava Oblast. Google Search Ads campaigns were organised around Renault models, dealership services, and high-intent commercial keywords so users were directed to the most relevant landing pages. Responsive Search Ads combined relevant search terms with clear calls to action and highlighted current promotions, financing options, and dealership benefits. Google Analytics 4, Google Tag Manager, and conversion tracking were configured to measure every important interaction, including brochure downloads, price list downloads, phone calls, completed contact forms, and test drive requests. Measuring every stage of the customer journey allowed campaign optimisation based on real business outcomes instead of clicks alone. Following launch, search terms, bidding strategy, negative keywords, and campaign structure were continuously refined through ongoing Google Ads management to improve lead quality while maintaining an efficient cost per conversion.

• Google Ads
• Google Analytics 4
• Google Tag Manager
• Conversion tracking

The campaign generated 775 qualified customer interactions while maintaining an average cost per conversion of UAH 27.68. Customers entered the dealership’s sales pipeline through multiple touchpoints, including downloading vehicle information, requesting pricing, booking test drives, and contacting the sales team directly. This created a more predictable lead generation process and provided greater visibility into customer behaviour throughout the buying journey. With accurate conversion tracking and continuous campaign optimisation, the dealership gained a scalable Google Ads strategy that supported both immediate enquiries and future vehicle sales while improving marketing decision-making.