Service Profi, Google Ads Lead Generation for a Car Service Center

Service Profi is a full-service car service center in Dnipro, providing diagnostics, scheduled maintenance, engine repair, suspension repair, brake service, auto electrical work, injector cleaning, and genuine auto parts. The objective was to generate a consistent flow of qualified enquiries through Google Ads by reaching people actively searching for car repair services in Dnipro. The campaign focused on increasing high-intent leads while building a scalable and measurable lead generation system.

The business offered a wide range of automotive services, each with different customer intent and search behaviour. Running a single campaign for every service would have reduced ad relevance and made budget allocation less efficient. The challenge was to structure Google Ads campaigns around individual services while accurately measuring which enquiries delivered real business value.

We started with detailed keyword research and competitor analysis to understand how potential customers searched for automotive services across Dnipro. Instead of relying on one generic campaign, we created dedicated Google Search Ads campaigns for key services including engine repair, diagnostics, suspension repair, scheduled maintenance, brake repair, auto electrical services, injector cleaning, and brand-specific repairs. This improved keyword relevance, increased Quality Scores, and matched users with the most relevant landing pages. Google Analytics 4 and Google Tag Manager were implemented to accurately measure contact form submissions and phone calls. We also configured offline conversion tracking, allowing qualified lead data to be imported back into Google Ads. This enabled Google’s bidding algorithms to optimise campaigns towards enquiries that were more likely to become paying customers rather than simply generating a higher number of conversions. Continuous Google Ads management included search term optimization, negative keyword expansion, bid strategy improvements, and ongoing budget optimization to improve lead quality while maintaining an efficient cost per lead.

• Google Ads
• Google Analytics 4
• Google Tag Manager
• Offline conversion tracking

The campaigns generated more than 760 enquiries through contact forms and phone calls while maintaining an average cost per lead of ₴133. By combining accurate conversion tracking with offline conversion imports, the campaigns became increasingly focused on attracting higher-quality enquiries instead of maximising conversion volume alone. This improved the efficiency of Google’s automated bidding and supported more consistent lead quality over time. Because vehicle maintenance is an ongoing need, many new customers have the potential to return for scheduled servicing, diagnostics, seasonal maintenance, and future repairs. This increased the long-term value of every customer acquired through Google Ads and helped create a predictable pipeline of new business.