Rezka Metalla, Google Ads Lead Generation for a Metal Fabrication Company

Rezka Metalla is a Ukrainian metal fabrication company providing laser cutting, tube laser cutting, metal bending, welding, powder coating, and perforation services for manufacturing businesses across Ukraine. The company partnered with our Google Ads agency to generate qualified B2B enquiries from companies actively searching for metal processing services. In addition to Google Ads management, the project included Google Analytics 4 implementation, conversion tracking, and campaign measurement to ensure every quotation request could be accurately tracked and used to improve campaign performance over time.

The client wanted to increase the number of quotation requests while reaching businesses looking for reliable metal fabrication services throughout Ukraine. Although the company had modern production equipment and a wide range of manufacturing services, simply launching paid advertising would not have been enough to generate consistent enquiries. The website required improvements to better support conversions, and accurate conversion tracking was needed before campaign optimisation could begin. The objective was to build a Google Ads lead generation strategy capable of attracting qualified B2B prospects while maintaining an efficient advertising budget.

The project began with comprehensive keyword research and competitor analysis to understand how businesses search for laser cutting, tube laser cutting, metal bending, welding, powder coating, and other metal fabrication services across Ukraine. After reviewing competing companies, we identified opportunities to improve both the advertising strategy and the website. Recommendations were provided to strengthen the landing pages by improving calls to action, simplifying the enquiry process, and presenting key competitive advantages more clearly to increase conversion rates. Google Search campaigns were then structured around the company’s core services using phrase match keywords to attract highly relevant commercial searches while maintaining strong search intent. Separate campaigns were created for each service, ensuring close alignment between keywords, advertisements, and landing pages. Responsive Search Ads were written using commercially relevant search terms, clear value propositions, and strong calls to action designed to generate quotation requests rather than general website traffic. To support reliable reporting, we implemented Google Analytics 4 and configured conversion tracking for quotation requests submitted through the website. This provided complete visibility into campaign performance and allowed every optimisation decision to be based on measurable business outcomes. Following launch, the account was continuously refined through search term analysis, bid optimisation, negative keyword management, and ongoing Google Ads management to improve lead quality while maintaining a low cost per lead.

• Google Ads
• Google Analytics 4
• Conversion tracking

During the campaign period, Google Ads generated 561 qualified enquiries at an average cost of UAH 71.64 per lead, helping the company establish a predictable pipeline of new business opportunities. Beyond the campaign metrics, the client gained a scalable lead generation system supported by accurate analytics and conversion tracking. Every quotation request could now be measured, making it easier to evaluate marketing performance, allocate advertising budgets more effectively, and continue growing customer acquisition through Google Search Ads.