PVC Zavisa, GA4 & Conversion Tracking for PVC Manufacturing

PVC-Zavesa manufactures and supplies custom PVC strip curtains for warehouses, industrial facilities, food production, retail, and commercial buildings across Ukraine. Since every order is manufactured according to the customer’s dimensions and technical requirements, the website serves as a lead generation platform rather than a traditional ecommerce store. Before launching Google Ads campaigns, the client needed reliable analytics to accurately measure enquiries, understand which marketing channels generated qualified prospects, and optimise advertising based on real business results.

Every project begins with a quotation request. Customers specify the dimensions of the opening, installation conditions, and operating environment before receiving an individual calculation. Without accurate conversion tracking, the business could not determine which advertising campaigns generated genuine enquiries or evaluate the effectiveness of its marketing investment. Optimising campaigns based on website traffic alone would not provide enough information for efficient budget allocation.

A complete Google Analytics 4 Setup was implemented using Google Tag Manager as the central measurement platform. The measurement strategy focused on the actions that represent real commercial intent. Conversion events were configured for quotation request forms and phone number clicks, allowing every qualified enquiry to be measured inside Google Analytics 4. Google Ads Conversion Tracking was implemented for the primary lead generation events, while Conversion Linker ensured accurate attribution between ad clicks and conversions. After validating every event, conversions were imported into Google Ads, enabling automated bidding strategies to optimise campaigns using verified business enquiries instead of simple website visits. This implementation provides reliable first-party conversion data and allows the business to understand which campaigns, keywords, and advertising investments generate the highest number of potential customers.

Successfully implemented a complete Google Analytics 4 measurement infrastructure for a Tilda website generating B2B and B2C enquiries for custom PVC strip curtains. Configured primary lead generation events, including quotation request forms and phone call tracking. Implemented Google Ads Conversion Tracking and Conversion Linker, then validated every conversion before importing it into Google Ads to support automated bidding based on qualified enquiries.

Complete Google Tag Manager implementation with Google Analytics 4, Google Ads Conversion Tracking, Conversion Linker, and lead generation event tracking.

• Google Analytics 4
• Google Tag Manager
• Google Ads Conversion Tracking
• Conversion Linker
• Google Ads

The completed analytics implementation gave the business reliable visibility into its lead generation process. Instead of measuring traffic alone, the client can now evaluate marketing performance based on quotation requests and phone enquiries that have real commercial value. This allows advertising budgets to be allocated more efficiently, improves campaign optimisation, and provides confidence that marketing decisions are based on accurate conversion data rather than assumptions. With Google Analytics 4 and Google Ads Conversion Tracking working together, the company now has a scalable measurement framework that supports future growth and more effective digital advertising.