PVC Zavisa, Google Ads Lead Generation for a PVC Strip Curtain Manufacturer

The client manufactures custom PVC strip curtains for warehouses, production facilities, food processing plants, logistics centres, and commercial buildings across Ukraine. Demand for PVC strip curtains is highly seasonal because businesses primarily invest in heat retention and energy efficiency before and during the colder months. The objective was to generate qualified enquiries during the peak buying season while maximising the return from a limited advertising window.

Unlike businesses with stable year-round demand, this project depended heavily on seasonality. Most customers begin searching for PVC strip curtains when preparing facilities for colder weather, making it essential to capture demand during a relatively short period. Because every order is manufactured according to the customer’s dimensions, attracting highly qualified enquiries was more important than generating large volumes of website traffic.

We started by researching seasonal search demand, commercial keywords, and competitor activity across the Ukrainian market. Google Search Ads campaigns were structured around high-intent searches related to PVC strip curtains, industrial PVC curtains, warehouse curtain systems, energy-saving solutions, and custom-made PVC curtain installations. Campaigns focused on businesses actively looking for products rather than users seeking general information. Google Analytics 4, Google Tag Manager, and conversion tracking were implemented to measure enquiries submitted through the quotation form and direct phone calls. Bidding strategies and budgets were continuously adjusted throughout the season to capture increasing search demand while maintaining an efficient cost per lead. Regular optimisation included search term analysis, negative keyword expansion, ad copy testing, and budget reallocation towards the highest-performing campaigns as seasonal demand changed.

• Google Ads
• Google Analytics 4
• Google Tag Manager
• Conversion tracking

The seasonal Google Ads campaign generated 166 qualified enquiries while maintaining an average cost per lead of ₴347. Because PVC strip curtains are typically purchased for warehouses, manufacturing facilities, cold storage, and logistics centres, each inquiry represented a high-value B2B sales opportunity rather than a low-value consumer purchase. Launching campaigns before peak seasonal demand allowed the business to capture customers when purchase intent was highest, resulting in a predictable pipeline of qualified enquiries throughout the busiest part of the year.