Latarte, Google Ads Ecommerce Growth for a Baking-Supplies Brand

Latarte is a Ukrainian ecommerce brand specialising in food coloring, edible shimmer, cake sprinkles, flavourings, and other baking supplies for professional confectioners and home bakers. The company partnered with our Google Ads agency to increase online sales across Ukraine through a scalable ecommerce advertising strategy. The primary objective was to generate more purchases while maintaining profitable advertising performance. Alongside Google Ads management, we configured conversion tracking to measure every completed purchase accurately and provide reliable data for ongoing campaign optimisation.

The client wanted to increase ecommerce sales while ensuring advertising remained profitable as the business scaled. Although the online store offered a wide range of products and a strong catalogue, simply increasing advertising spend would not guarantee sustainable growth. Before expanding paid advertising, it was important to build a campaign structure capable of identifying which products, search terms, and audiences generated the highest return. Accurate conversion tracking was essential to make future optimisation decisions based on real sales data rather than assumptions.

We began by researching customer search behaviour and analysing competitors within the baking supplies market. This helped identify high-intent keywords related to food coloring, baking decorations, and confectionery products while revealing opportunities to improve campaign positioning. Based on this research, we restructured the Google Ads account and launched a combination of Google Search, Shopping, and Performance Max campaigns. Each campaign supported a different stage of the purchasing journey, allowing the business to reach customers actively searching for individual products while expanding visibility across Google’s shopping network. We created Responsive Search Ads using commercially relevant keywords, compelling calls to action, and product-focused messaging designed to attract buyers with clear purchase intent. To support performance marketing, we configured conversion tracking for completed purchases, ensuring every sale could be measured accurately. This created a reliable foundation for ongoing Google Ads management and continuous optimisation. Following launch, campaigns were refined through search term analysis, bid optimisation, negative keyword management, Shopping feed improvements, and ongoing performance reviews to maximise return on advertising spend while increasing online sales.

• Google Ads
• Google Search
• Google Shopping
• Performance Max
• Conversion tracking

The campaign generated 724 online purchases while producing UAH 2.57 million in revenue from an advertising investment of UAH 62,372, achieving a 41.26x return on ad spend. Beyond the sales generated during the campaign period, the business gained a scalable ecommerce acquisition system supported by accurate conversion tracking and structured campaign management. With reliable performance data available across Search, Shopping, and Performance Max campaigns, the company could make more informed marketing decisions, allocate budgets with confidence, and continue growing online sales through Google Ads.