Imperial, Google Ads Lead Generation for an Auto Repair Service

Imperial is an auto repair service based in Odessa, providing diagnostics, suspension repair, bodywork, auto electrical services, air conditioning repair, painting, and complete vehicle maintenance. The company partnered with our Google Ads agency to generate qualified enquiries from drivers actively searching for a trusted auto repair service in Odessa. The project included Google Ads management, Google Analytics 4, Google Tag Manager, conversion tracking, and Google Maps advertising to build a measurable lead generation strategy focused on long-term business growth.

The client wanted to increase the number of qualified enquiries while competing with numerous local auto repair shops in Odessa. Since many customers need immediate assistance when searching for an auto repair service, visibility at the right moment is critical. Simply running Google Ads would not have been enough without accurate conversion tracking, well-structured campaigns, and strong local visibility. The objective was to generate consistent enquiries while maintaining an efficient advertising budget.

The project began with keyword research and competitor analysis to understand how local drivers search for auto repair services throughout Odessa. Google Search campaigns were organised around the company’s primary services, including diagnostics, suspension repair, bodywork, auto electrical repairs, air conditioning service, vehicle painting, and general car maintenance. This campaign structure ensured that keywords, advertisements, and landing pages closely matched customer intent, improving both ad relevance and lead quality. Responsive Search Ads were created using commercially relevant keywords, clear value propositions, and strong calls to action designed to encourage potential customers to request a repair estimate. To strengthen the company’s local presence, we also launched Google Maps campaigns, allowing the business to appear prominently when nearby customers searched for auto repair services. This helped capture high-intent local searches from people looking for immediate assistance. Google Analytics 4, Google Tag Manager, and conversion tracking were implemented to accurately measure website enquiry forms and provide complete visibility into campaign performance. Following launch, the account was continuously optimised through search term analysis, bid adjustments, negative keyword management, and ongoing Google Ads management to maximise lead quality while maintaining a low cost per lead.

• Google Ads
• Google Maps
• Google Analytics 4
• Google Tag Manager
• Conversion tracking

During the campaign period, Google Ads generated 327 qualified enquiries through website contact forms at an average cost of UAH 41.78 per lead. Beyond the campaign metrics, the business established a predictable lead generation system supported by accurate analytics and conversion tracking. Increased visibility across Google Search and Google Maps helped attract more local customers actively looking for an auto repair service. Because auto repair is a repeat-service business, many of these new customers represent long-term value through future maintenance, diagnostics, repairs, and referrals. Rather than generating one-time enquiries, the campaign helped the client build a growing customer base capable of delivering recurring revenue over time.