Bookkeeping World Services, Trilingual Tax & Accounting Site
A Sacramento-area accounting practice moved from a single brochure page to a trilingual lead engine: a dedicated page per service, published entry pricing, and online appointment scheduling for an English / Russian / Ukrainian client base.
- Industry
- Financial Services
- Country
- United States
- Delivered
- 2025
- Timeline
- 5 weeks
- Services
- 3 disciplines
- Our role
- Designed & built
The starting point.
A Citrus Heights accounting practice serving a multilingual immigrant and small-business community across greater Sacramento. The expertise ran deep – tax, bookkeeping, payroll, entity formation – but the online presence was a single brochure page with no pricing, no per-service detail, and a phone number as the only way in.
Deep expertise, brochure-thin website.
Prospective clients comparing accountants online found a one-page site with no pricing and no detail on individual services, in English only – which left a large share of the firm’s Russian- and Ukrainian-speaking audience underserved. The only way to start was to call during limited office hours.
- Single brochure page – no dedicated page per service to rank or convert.
- No published pricing, so every enquiry started cold.
- English-only, despite a Russian- and Ukrainian-speaking client base.
- Phone-only intake during weekday office hours.
Shipped during the engagement.
Trilingual site (English / Russian / Ukrainian)
A dedicated page per service (tax, bookkeeping, payroll, consultation, formation, training, immigration)
Published entry pricing per service
Online appointment scheduling
Testimonials and trust section
Contact form with service-type routing
LocalBusiness schema for Sacramento-area search
One clear page per service, in three languages, bookable online.
We structured the site around the firm’s real service lines, giving each its own page with scope, who it is for, and an entry price. The whole experience ships in English, Russian and Ukrainian, and every page routes to a single online scheduler so a prospect can book a slot without waiting for office hours.
How the 5 weeks broke down.
Discovery
Mapped the service lines, pricing tiers and the three language audiences before design.
Build
Trilingual WordPress build, one page per service, with online appointment scheduling and service-type routing on the contact form.
SEO
Per-service landing pages and LocalBusiness schema tuned for Sacramento-area, language-specific search.
Launch
Trust section, testimonials and transparent pricing published, then handed over with an editing guide.
Tools and platforms in this build.
- WordPress
- Multilingual (EN / RU / UK)
- Appointment scheduling
- Schema.org LocalBusiness
What the work returned.
Measured at the 90-day post-launch mark and verified by the client team.
What we'd do differently next time.
Trilingual scope is a content problem before it is a build problem. The translation and review pass across three languages and seven service pages was the critical path – next time we lock copy in all three languages in week one so design and build never wait on it.
Have a similar problem? Let us scope it.
Tell us about your business and goals. We will reply within 3 business days with a written proposal and a fixed-fee diagnostic option.