Architect Building Center, Google Ads Lead Generation for a Construction Company

Architect Building Center is a construction company based in Bratislava, specialising in turnkey home renovations, apartment renovations, commercial fit-outs, house construction, and interior design services across Slovakia. The company partnered with our Google Ads agency to generate qualified enquiries from homeowners and businesses actively searching for renovation and construction services. The project included Google Ads management, Google Analytics 4, Google Tag Manager, and conversion tracking to measure both contact form submissions and phone calls, providing a reliable foundation for long-term lead generation.

The client wanted to generate a consistent flow of qualified enquiries while competing in the highly competitive construction and renovation market. Although the business had an extensive portfolio and strong industry experience, there was no structured Google Ads campaign focused on attracting high-intent prospects. Simply launching paid advertising would not have delivered predictable results without accurate conversion tracking and a campaign structure aligned with the company’s core services. The objective was to generate more quotation requests while maintaining an efficient advertising budget.

The project began with keyword research and competitor analysis to understand how customers search for construction and renovation services throughout Bratislava and surrounding areas. Google Search campaigns were organised around the company’s primary services, including apartment renovations, house renovations, turnkey construction, commercial renovations, and interior design. This structure ensured that keywords, advertisements, and landing pages closely matched search intent, improving ad relevance and lead quality. Responsive Search Ads were written using high-intent commercial keywords, clear value propositions, and strong calls to action designed to encourage potential customers to request a quotation or consultation. To support reliable reporting, we implemented Google Analytics 4, configured Google Tag Manager, and established conversion tracking for both website contact forms and phone calls. This provided complete visibility into campaign performance and allowed every optimisation decision to be based on measurable business outcomes. Following launch, the account was continuously refined through search term analysis, bid optimisation, negative keyword management, and ongoing Google Ads management to improve lead quality while maintaining a low cost per lead.

• Google Ads
• Google Analytics 4
• Google Tag Manager
• Conversion tracking

During the campaign period, the Google Ads campaign generated 80 qualified enquiries, including both contact form submissions and phone calls, at an average cost of €7.28 per lead. Beyond the campaign metrics, the client gained a predictable lead generation system supported by accurate analytics and conversion tracking. Every enquiry could now be measured consistently, making it easier to evaluate marketing performance, optimise advertising spend, and continue scaling customer acquisition through Google Search Ads.