Google Ads Management Services for Small Business

Google Ads management services cover the ongoing, hands-on work of running paid search for a business: keyword research, campaign structure, bids and budgets, ad copy, conversion tracking, and the weekly adjustments that keep spend pointed at people ready to buy. PPC management is the same job by its older name, and on Google it means one thing above all: someone accountable for every dollar of your ad budget.

Most small-business accounts we inherit fail for boring reasons. Conversion tracking counts page views as leads. Broad match keywords burn budget on searches that were never going to convert. Nobody has opened the search terms report in months. None of this requires genius to fix. It requires someone actually looking, every week.

Lumien is a senior-only team with no junior bench, 15+ years of combined experience, and 60+ shipped projects across web builds and campaigns. Because we build websites too, we manage the whole path from ad click to form submit, not just the auction. In our experience that matters more than any bidding trick.

Search campaigns

Keyword research, tightly themed ad groups, responsive search ads with real copy variants, and negative keyword lists that grow every week. Structure is boring, and structure is decisive.

Shopping campaigns

Product feed setup and cleanup in Merchant Center, campaign segmentation by margin or category, and ongoing feed maintenance so disapprovals do not quietly take your best sellers offline.

Local campaigns

Location targeting that matches where you actually sell, ad schedules that match when you actually answer the phone, and Google Business Profile linking so calls and direction requests get counted.

Conversion tracking

Forms, calls, and purchases tracked in Google Ads and GA4 before we spend a dollar. If the tracking is wrong, every optimization built on top of it is guesswork.

Landing page alignment

The ad and the page have to make the same promise. We review every page your ads land on, and when a campaign needs its own, our landing page design service starts at $1,500.

Reporting

A monthly plain-English report: what we spent, what it produced, what we changed, and what we plan to change next. Leads and sales, not impressions.

Our Google Ads management services start at $1,000 per month. That is the management fee. Your ad spend is separate and paid directly to Google on your own card, so there is never a markup hidden inside media billing.

What moves the fee up from there: the number of campaigns and markets, Shopping feed size and complexity, how much ad copy and landing page testing you want, and whether we are coordinating paid search with other channels. We put the exact fee and scope in writing before any work starts.

Terms are plain. You own the ad account and every bit of its history. There are no long lock-ins: we ask for enough initial runway to get past the learning period, because judging paid search on its first few weeks punishes the wrong things, and after that the engagement runs month to month.

We reply within 24 hours on business days and send a written proposal within 3 business days. The full price list, for ads and everything else we do, is on our pricing page.

Stores are a different discipline from lead generation. The work centers on the product feed: titles that match how people actually search, correct identifiers and pricing, and segmentation so your high-margin products are not starved by cheap accessories. Seasonality gets planned in advance, with budgets ramping before your peak rather than during it.

We know the store side first-hand because we build them. Our ecommerce website development work includes Golden State Trailers, a trailer dealer we built with a 3D configurator, which is the kind of product experience paid traffic deserves to land on. The real parametric 3D configurators we build are live at our 3D configurator showcase, so you can try that kind of experience yourself before we talk.

For ecommerce accounts we run Shopping and Performance Max with restraint. PMax gets an honest evaluation rather than blind faith, because it happily reports branded search as if it were new demand. We separate brand from non-brand so you can see what the ads actually bought, not what Google says they bought.

Agencies love the word optimization and hate defining it. If a prospective agency cannot tell you what they do to your account each week, they are billing you for a dashboard. Here is what our Google Ads management services actually do, on a schedule.

Weekly:

• Search terms report review, with new negative keywords added
• Budget pacing check against the monthly plan
• Bid and bid-strategy adjustments where the data supports them
• Disapproval and policy check, especially on Shopping feeds

Monthly:

• Ad copy test results reviewed, losers paused, new variants written
• Landing page performance reviewed against campaign intent
• Campaign structure review: what to consolidate, split, or stop
• The report: spend, results, changes made, changes planned

Quarterly: a strategy pass. Are the goals still right, is the offer still competitive, and is Google Ads still the best next dollar, or should some budget move to another channel? If the honest answer is another channel, we say so in the report.

Google Ads captures demand that already exists: someone searches for an emergency plumber or an enclosed trailer, and you show up at the exact moment of intent. Meta ads create demand by putting your product in front of the right people before they ever search. They are different jobs, both useful, and picking the wrong one wastes real money.

Rough guidance. If people search for your service with urgency (home services, repairs, legal, local trades), start with Google. If your product is visual, giftable, or an impulse buy nobody types into a search box, start with Meta. Considered purchases with long research cycles often need both: Meta to introduce, Google to close, retargeting to bridge the gap between them.

We run both channels, so the recommendation is not a pitch for the only thing we sell. If your budget supports one channel done properly, we would rather run one well than two badly. When Meta is the better fit, our Meta and Facebook ads agency work covers strategy, creative, and reporting under the same terms as this page.