FixHomeService.cz, Appliance Repair Booking Platform

A family-owned repair shop with 11 years of operating history in Prague. Everything ran on phone calls, a paper schedule and a single landline that rang straight to the dispatcher. The team knew the work; the funnel was the bottleneck.

Bookings only came in by phone, weekday office hours. Customers shopping online at 9pm saw a static brochure site, no pricing, no way to book – so they bounced to the next listing on the search results page. The dispatcher carried the entire schedule in her head.

• ~30% of out-of-hours leads abandoned before the next morning call-back.
• No upfront pricing, so every call started with a 5 – 7 minute negotiation.
• Dispatcher juggling three channels (phone, email, Facebook DMs) with no consolidated view.
• SEO surface limited to a single homepage – no brand- or category-specific landing pages.

We built the entire funnel around a single source of truth: a booking flow that captures appliance brand + model, category of fault, address, and preferred two-hour window. Pricing is shown upfront from a fixed tariff. Submitted bookings appear on the dispatcher dashboard in real time and auto-route to the nearest available technician.

• WordPress
• Next.js
• Booking flow
• Schema.org LocalBusiness

We underweighted the dispatcher onboarding. The interface was intuitive for a buyer; for someone used to a paper schedule, the dashboard needed three rounds of in-person walkthroughs before adoption stuck. Build the training programme in week one, not week eight.